Smartphone using visitors to Costa del Sol to enjoy enhanced travels.
The city of Costa del Sol in Spain has launched a new smartphone friendly campaign to help tourists that are visiting by allowing them to scan QR codes for more information.
This helpful tool is meant to help to improve the overall tourism experience in the area.
The QR codes will be placed at various locations around the region, focusing primarily on cultural venues that are typically of the greatest interest to visitors to the area, as well as locations that are appreciated for their beauty. This program has been implemented throughout the Spanish travelers’ location and these barcodes can be scanned by anyone with a mobile device such as a smartphone or a tablet.
QR codes are an ideal tool as a growing number of tourists carry mobile devices.
These quick response barcodes are becoming popular all over the world, and, alongside the growth of m-commerce, are appearing in marketing and on product packaging and other locations. As such, they have become quite familiar to many tourists. This is one of the reasons that officials in Costa del Sol have chosen them to assist their visitors.
Another reason is that while the use of QR codes may be applicable to some of the latest mobile technologies, at the same time, it is exceptionally inexpensive to implement and maintain. The codes are generated quickly, easily, and cheaply, and can direct the scanner to whatever URL is desired by the barcode owner. Therefore, the primary expense associated with these black and white squares is the webpage or other online destination associated with the barcodes, as well as whatever stickers or signage is used to display them.
Visitors to Costa del Sol with iPhone or Android mobile devices will be able to use any free app for scanning QR codes in order to be able to retrieve the information these signs have to offer. Scans at hotspots such as attractions and beaches in San Pedro and Marbella allow tourists to receive instant useful information, such as facts, local businesses, contact information, addresses, and directions, that can help to enhance their vacations.
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Travel · Tags: costa del sol qr codes, m commerce, mobile marketing trends, qr code campaign, qr code scanning, qr codes, qr codes spain, quick response codes, scan QR codes for more information, spanish qr codes, tourism qr codes, travel industry, travel qr codes