The clothing designer has added smartphone friendly barcodes to her latest line.
There is nothing rare about QR codes, these days, as they appear on a growing number of print ads, flyers, product packaging, posters, and storefront displays, but they are also starting to pop up in clever and unique places, such as was the case with the latest clothing line by Dita Von Teese.
The clothing designer’s latest vintage inspired line now features these smartphone friendly barcodes.
Dita Von Teese has just included herself among an important handful who have brought out a truly unique application for QR codes. Her latest clothing line now boasts these small black and white squares that can be scanned by smartphones and other popular mobile devices.
The QR codes have been sewn directly into the linings of the dresses in her latest line.
This line has been self named, and includes QR codes sewn into each of the linings of the pieces. There will be a total of ten dresses within the line. They had their first debut in Australia last fall, and they now each have their own barcode that allows consumers to use their mobile devices to scan to learn more about the designer and her clothing.
When the QR codes are scanned, using any scanning app, the consumer is immediately linked to the Twitter page for Von Teese, where they can see the latest from the designer, who writes and updates her own feed.
According to the designer, the addition of the QR codes is an important element of her overall marketing campaign. She explained that “It was very important to me to align with a company that understands the power of social media, because I’ve been very successful in using Twitter and Facebook personally to reach my fans to tell them about my performances and various projects. Every update [is] made by me personally, and I think people respond to the authenticity of that.”
As multichannel marketing is considered to be a vital effort for any company that intends to remain successful this year, Von Teese may find that using these QR codes could bring her one step closer to a brand that can reach the digital masses.