These barcodes will be an important part of a new volume of poetry.
The latest release from poet Eloise Klein Healy will be contain additional features that can be accessed by the book’s readers when the scan QR codes using their mobile devices such as smartphone and tablets.
The new book will be entitled A Wild Surmise: New & Selected Poems & Recordings.
This latest publication from the poet is slated for release in 2013. It will have a number of multimedia features that will add an additional element to the experience, and will add value for the consumers who purchase it. However, the way in which those features can be accessed comes with a new twist.
QR codes are printed so that the readers can use their mobile devices to gain access to the bonus material.
Traditionally, this type of additional recording, such as the audio files of the poet reading her own work, would require a CD or DVD to be included with the book. However, instead of adding that element to the publication of the new book of poetry, Eloise Klein Healy and her publishers have elected to make them completely accessible through the scan of QR codes.
To make it well worth their while, the QR codes will provide the readers with access to 35 different audio files that contain more than one hundred readings of the poems within the newly published collection.
Of course, the author and the publisher have taken into account that not everyone has a smartphone, just yet, so they have also made the content available on the author’s official website. This way, readers can still listen to the material from their laptops and desktop computers.
The publisher of Healy’s latest book, which will feature the QR codes, is Red Hen Press. This publishing house is not the first to begin to tinker with the use of mobile barcodes in their printed materials. Earlier this year, Simon & Schuster also announced that they were adding the quick response barcodes to all of their own books, beginning this fall. Scans of those squares allow the reader to access the pages on the publisher’s website which are specific to the author of the books on which they are printed. This provides the reader with further details about the book, additional books the author has published, and media such as videos.
Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends · Tags: Eloise Klein Healy, eloise klein healy qr code, poem qr codes, poetry book qr codes, poetry qr codes, qr code books, qr code linked to bonus material, qr codes, qr codes used in books, Red Hen Press, red hen press qr codes, scan of QR codes, simon and schuster QR codes