Articles Comments

QR Code Press » Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends » QR codes see poetic new use in release of book

QR codes see poetic new use in release of book

Share on Google+3Share on Facebook10Tweet about this on Twitter25Share on LinkedIn1Pin on Pinterest1Share on Reddit0Share on StumbleUpon1Share on TumblrDigg this

QR Codes Used in books

These barcodes will be an important part of a new volume of poetry.

The latest release from poet Eloise Klein Healy will be contain additional features that can be accessed by the book’s readers when the scan QR codes using their mobile devices such as smartphone and tablets.

The new book will be entitled A Wild Surmise: New & Selected Poems & Recordings.

This latest publication from the poet is slated for release in 2013. It will have a number of multimedia features that will add an additional element to the experience, and will add value for the consumers who purchase it. However, the way in which those features can be accessed comes with a new twist.

QR codes are printed so that the readers can use their mobile devices to gain access to the bonus material.

Traditionally, this type of additional recording, such as the audio files of the poet reading her own work, would require a CD or DVD to be included with the book. However, instead of adding that element to the publication of the new book of poetry, Eloise Klein Healy and her publishers have elected to make them completely accessible through the scan of QR codes.

To make it well worth their while, the QR codes will provide the readers with access to 35 different audio files that contain more than one hundred readings of the poems within the newly published collection.

Of course, the author and the publisher have taken into account that not everyone has a smartphone, just yet, so they have also made the content available on the author’s official website. This way, readers can still listen to the material from their laptops and desktop computers.

The publisher of Healy’s latest book, which will feature the QR codes, is Red Hen Press. This publishing house is not the first to begin to tinker with the use of mobile barcodes in their printed materials. Earlier this year, Simon & Schuster also announced that they were adding the quick response barcodes to all of their own books, beginning this fall. Scans of those squares allow the reader to access the pages on the publisher’s website which are specific to the author of the books on which they are printed. This provides the reader with further details about the book, additional books the author has published, and media such as videos.

Many of us have waterproof cases for our phones - Do you take your phone in the shower?

Written by

About Julie Campbell: Though her true passion is for writing her own fiction novel and holding fundraisers in support of the fight against cancer (as well as donating her hair to that cause in 2011), Julie has created both a name for herself and a successful business in the writing industry. For more than ten years, she has focused her career on capturing the latest technology news, which now includes a particular interest in QR codes and wearable technology.

Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends · Tags: , , , , , , , , , , , ,

PLEASE, NO SPAM...

Leave a Reply

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>