A new report published by Nielsen has found that consumers like to use in-store quick response codes.
A recent technology news report released by Nielsen with regards to mobile payments has shown that people actually do like to use QR codes when it comes to purchasing things while in a brick and mortar shop.
The study showed that mobile payments users have a preference for methods using quick response codes.
In fact, nearly half of the participants in the Nielsen survey – that is, 45 percent of them, out of a total of almost 4,000 people – said that when they check out using their smartphones, they prefer methods that involve the use of QR codes or other types of barcodes. This could help these black and white squares to find a new life when they have not taken off with the enthusiasm that had been expected by much of the mobile marketing industry in their own uses.
That said, even mobile payments has been struggling for widespread adoption, but that tech and QR codes may help each other.
At first, quick response codes were seen as somewhat gimmicky, as they were appearing pretty much everywhere but without any real purpose. They were linked to homepages of websites that were not mobile optimized, offering no real incentive to consumers for actually scanning and then interacting with the website or page to which they were directed.
When it comes to mobile payments, however, a QRcode can be displayed on a shopper’s smartphone in the same way that any other barcode would be read. This allows for a transfer of information that can then be confirmed by the device user in order to complete a transaction.
According to Gartner, despite the slow adoption of mobile payments worldwide, having reached only $163.1 billion by the close of 2012, it is taking off, and spiked to a much higher $235.4 billion by the end of 2013.
If customers prefer to use systems that employ QR codes for their mobile payments, then these two technologies may be able to use each other to promote greater adoption and more widespread use.
