These quick response codes are being used to track seafood and inform buyers about the history of their products.
OceanWatch Australia has now announced the introduction of the new unique QR codes that are meant to give buyers the opportunity to use their smartphones and tablets to trace the history of the seafood that they are interested in purchasing.
These quick response codes can be scanned to provide wholesale buyers with information specific to that product.
For example, wholesale buyers can scan the QR codes to obtain the information with regards to where the fish was caught, what method was used in order to catch it, and who caught it. The barcodes are a component of the greater OceanWatch Master Fisherman Program. They were initially launched on November 21 in order to coincide with World Fisheries Day. Though the launch involved a limited release, the full roll-out was to follow.
The information that is available through the QR codes is always available on the official OceanWatch Australia website.
The reason that QRcodes were chosen was to give buyers the opportunity to be able to access the information specific to a certain potential purchase through the simple scan of a code, instead of having to manually enter a URL. Moreover, the scan brings the user directly to the information for that specific product, without having to conduct any additional searches on the website, since the barcodes are unique to the products on which they are displayed.
These quick response codes can also be scanned to obtain information about the specific fisherman who caught the fish, including the method of catch that is used and the origin within the country. It will offer information about the characteristics of that specific species of fish, as well as statistics regarding its population, and its various migration patterns.
According to the OceanWatch Australia executive chair, Brad Warren, “These QR codes offer real transparency around the provenance of seafood. It’s important the community knows where their seafood comes from and is confident the fisher is dedicated to responsible fishing and best-practice techniques to protect our marine environments.”