The Russian pavilion in Venice won an award as a result.
The Russian pavilion at the International Architecture Biennale in Venice drew a great deal of attention at the end of August, due to its hundreds of QR codes worked into the display, and it has now won an award.
The exhibition jury named the barcode filled pavilion the winner of a special award.
The special award was granted to the Russian pavilion after it impressed the jury with its massive quantity of QR codes, for a highly unique mobile experience. Visitors to the exhibition were able to discover a highly interactive and engaging experience in this unexpected place.
Three rooms in the Russian pavilion were entirely covered in QR codes.
These mobile barcodes covered the entire surface of the walls, ceiling, and even the floors of the building’s large rooms. The designers went so far as to coat even the domed ceiling, right up to the hole in its center with the QR codes that could be scanned with mobile devices.
Upon entry to the pavilion, visitors were provided with tablet computers and a very brief tutorial that demonstrated the way that the QR codes could be scanned. Using those devices – or their own, for that matter – the visitors were then capable of exploring as many of the hundreds of barcodes as they wanted.
They simply had to choose a code, scan it, and then select a language of their preference. From there, they were able to view the presentations that provided images and other information regarding a new Russian city that will be primarily dedicated to the pursuit of science.
This city, called the Skolkovo Innovation Center, is located near Moscow. Its purpose will be to become the Russian version of Silicon Valley. The various digital presentations that were a part of the pavilions scans of QR codes were to draw attention, spread awareness, and provide information regarding this tremendous project. In this, it was quite effective, as it drew a large number of visitors at the exhibition, as well as the attention of the world when it won the award.
Filed under: Fashion/Art, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes · Tags: award winning qr codes, International Architecture Biennale, massive qr codes, qr code art, qr code video, qr codes, quick response codes, Russian pavilion, russian pavilion qr codes, russian qr codes, scan qr codes, Silicon Valley, skulkovo innovation center qr codes, skulkovo qr codes, unique qr codes, vienna qr codes