Consumers can scan Turbana products to track the produce back to the farms.
Turbana has announced that it will be using QR codes in order to provide consumers with more information regarding the way in which their bananas are grown, produced, and handled.
These barcodes will be used on the produce the company will sell in North America.
The idea is that Turbana will be able to bring these shoppers “back to the farm” simply by giving them QR codes to scan with their smartphones. According to a release that the company made to the press in Miami, the company believes that this will help to boost their transparency and traceability.
The QR codes will also take a step beyond showing how bananas are grown.
Turbana will start by showing shoppers how the produce came to their grocery stores, but it is also intended to help to show them how they can assist the thousands of workers who grow the bananas, as well as the families of those workers.
This new initiative gives retailers the opportunity to show to their customers that they are making careful selections to ensure that their suppliers are responsible, as they add an additional measure for traceability of the product.
Each Turbana banana cluster will feature its own QR codes, which will direct consumers directly to the precise farm where that fruit was grown and harvested. The individual can then learn more about the various efforts being made by that farm toward sustainability, including the recycling and efficient use of water, the careful handling and minimal usage of chemical fertilizers and pesticides, and the collection of packaging and plastics.
Turbana’s news release stated that the QR codes also connect customers with the personal stories of the communities and individual workers who have been assisted by the company’s Fundauniban – its social foundation that is designed to assist these people. These stories include information regarding how the purchase of the products has a direct impact on the projects in the communities of the workers, such as in housing, health, education, and infrastructure. The program also provides loans and benefits to thousands of people within those communities.