The Appeal-Democrat or A-D, a print and online news publication, has been recently recognized for its big innovation in multimedia. According to Editor and Publisher, otherwise known as E&P, the news publication is being spotlighted in their article listed, “10 Newspapers That Do It Right”. A-D was written up as one of the five newspapers that standout individually with a taste for technology. Editor and Publisher goes on to say that the small town paper hurled itself into a bright future by being in the QR code generation through it’s blogs and live webcasts.
The Appeal-Democrat had a pledge to improve its multimedia last 2010 in order to increase its revenue and generate the growth of its website. The honor from E&P is proof enough that the paper is directing the charge to innovation that offers advantages to both advertisers and readers.
QR codes which were introduced last fall in the news publication, allowed print edition readers to make use of their smart phones to scan 2D codes linking them to videos and photos as well as different searchable databases. These codes also lead users to details such as health inspection reports, salaries of public employees and even local gas prices.
QR scanning is also becoming big in highlighting materials for contest marketing. Readers can also take advantage of QR codes for downloading mobile applications for Appeal-Democrat.
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