QR and AR make for great bedfellows

The Recipe for Augmented Reality

Daqri, a company that specializes in generating QR codes, has announced that they have entered the private beta phase of their latest venture to combine QR codes with augmented reality. Daqri is building this new platform to be the QR equivalent of YouTube. The company made the announcement at the Launch Conference in San Francisco.

Users upload snippets of content, which Daqri then attributes with a code. With augmented reality programs, such as Wordlens, aiming a smart phone at the codes will display the content in real time. The content can be anything from videos, images or text.

The service is still in early stages of testing and detailed information is limited. As users get used to the service and its intricacies it could become very popular. Ideas for augmented reality based web games have been floating around since the inception of the project, and the possibilities for the platform are open-ended.

While Daqri is using YouTube as a template, they will not be following the same free-to-use model of most social networking sites. Basic services will be offered for free, but Daqri will have a premium service which it will charge a $20 monthly fee to use. The premium service will include more advanced features and Daqri will likely sell their services to companies that will re-brand them and create spin-off ventures.

QR codes have been used with augmented reality in the past and the two are considered to be powerful tools for marketing.

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