QR and AR…a match made in heaven!

QR And AR Mobile Marketing Tools

QR And AR Mobile Marketing Tools

Augmented reality is a rising star in the world of interactive technology. While augmented reality technology has been around for some time, it has largely lain dormant. With the popularity of smart phones and more sophisticated mobile devices, however, the technology is experiencing renewed interest. Coupled with QR codes, augmented reality is now becoming a popular way for businesses to reach out and touch consumers. While big businesses may be investing heavily into augmented reality, a new company aims to expand its use to consumers.

Daqri is a relatively new company specializing in mobile technology. The company is offering a platform through which anyone can create, view and publish what they call “AR experiences.” Daqri is currently developing a smart phone application that will allow users to create these experiences and embed them within a QR code. When scanned, the code will come to life, presenting a fully 3-dimensional augmented reality experience.

There is no doubt that QR codes have become the latest and greatest trend in the marketing world. As such, many are looking for ways to offer a unique experience with the codes. Augmented reality plays to such desires, as it is still a new technology. As smart phone technology becomes more advances, so to do the possibilities of AR.

To date, QR codes have been the only mobile barcode capable of hosting advanced AR programs. Daqri is focusing heavily on utilizing the codes to their full potential as they continue to develop their mobile applications.

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