As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their usefulness.
In an effort to remedy this problem, PRINT2D, a mobile website and designer barcode company, has launched a new program called 2DCertified. The program is designed to give companies training in the use of barcode technologies. Upon completion of the program, companies will have an intimate understanding of how QR codes work and how to use them in marketing campaigns. The training sessions of the program are scheduled to begin in March of this year.
QR codes have become very popular in the world of marketing. They have proven to be powerful tools for engaging mobile consumers, if used correctly. Some companies have chosen to avoid the codes because they do not fully understand how to implement them. PRINT2D believes that, with its new program, these companies can learn how successful the codes can be in general.
More information on the 2DCertified program will be available via the company’s website.