Live Gamer, the first combined advertising and digital commerce platform for the interactive entertainment sector in the world, and PaymentOne, a leader in mobile payments worldwide, have announced that they will be working together to grow the international options for mobile payment.
The AnyPhone platform by PaymentOne provides end users with an easy solution for using their mobile phones to make in-game purchases.
The partnership is designed to allow PaymentOne to offer integrated payment services within the platform at Live Gamer, so that AnyPhone will be available to the significant number of customers at Live Gamer who would like to make payments by way of their mobile devices.
The white label brand strategy at PaymentOne is central to the Live Gamer customers since it allows them to benefit from a much more streamlined experience, and lets Live Gamer uphold brand consistency throughout the length of the transaction.
According to president and co-founder Andrew Schneider, from Live Gamer, “PaymentOne’s proven expertise and broad global solution made our decision to partner with the company to expand our worldwide mobile payment options an easy one.”
He went on to say that Live Gamer is looking forward to being able to provide their publisher partners and game developers with the chance to leverage the expanded coverage from PaymentOne, which has reach in over 80 countries as a way to get the most out of their opportunities for monetizing their products, broadening their customer reach, and therefore leading to new possibilities for increasing their revenue streams.
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Mobile Payments · Tags: buy virtual goods, gaming industry, interactive entertainment sector, Live Gamer, make in-game purchases, mobile commerce, mobile commerce trends, mobile gaming industry, mobile payment, mobile payment industry, PaymentOne, virtual goods