QR codes have made their way to the realm of family entertainment. Patch Products, a manufacturer and marketer of family friendly board games and card games, has unveiled their plans to use the codes on the packages on a number of their products. The company has taken a particular liking to the codes for their ability to quickly distribute information to consumers. More businesses are using the codes for this very purpose.
The codes will be featured on some of the packaging for the company’s products. When scanned with a smart phone or mobile device, the codes will take consumers to a mobile website that hosts videos about the game attributed to the code. In this way, Patch Products is looking to help consumers make informed purchasing decision. The company will also offer special deals for those scanning the codes in the future.
An increasing number of companies all over the country are opting to dive into the mobile marketing industry. Given the prevalence of smart phones, QR codes are quickly becoming a staple of marketing campaigns. Companies not taking advantage of their rise in popularity now will likely miss the opportunity to catch a significant portion of curious consumers.
In the years so come, QR codes are expected to become as standard in the U.S. as they are in Japan, their place of origin.
