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Asia-Pacific mobile advertising trends point to banner ads the most

Asia-Pacific mobile advertising trends point to banner ads the most

(adsbygoogle = window.adsbygoogle || []).push({}); That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a … Read entire article »

Filed under: Featured News, International, Mobile Marketing

Fraudulent QR code plays central role in $13 million scam

Fraudulent QR code plays central role in $13 million scam

As commonplace as quick response code scanning may be in China, scams are becoming a problem. Many residents of the Chinese city of Guangzhou fell victim to a fraudulent QR code that scammed them out of millions of dollars. The scam stole an estimated RMB90 million (about US$13.03 million) from unsuspecting smartphone users. The use of quick response codes has become exceptionally commonplace in China. They are used as a part of mobile payments to let people complete … Read entire article »

Filed under: Featured News, Mobile Payments, QR Codes

QR code system uses fingerprints and face recognition to secure construction site

QR code system uses fingerprints and face recognition to secure construction site

A Chinese property developer, Country Garden Holdings, is using the tech for improved digital environment monitoring. A Chinese property developer listed in Hong Kong is using a QR code system enhanced by fingerprint and facial recognition technology to boost security. The digital environment monitoring system was implemented by Country Garden Holdings to improve efficiency and quality at the construction site. The quick response codes and biometric scans have been put into place at the company’s Chashan Mansion … Read entire article »

Filed under: Featured News, Mobile Commerce Security, QR Codes

Samsung Pay platform has launched in India

Samsung Pay platform has launched in India

The electronics giant has rolled out its mobile wallet in a country where smartphone based payments are taking off. The Samsung Pay platform has now officially launched in India. This hasn’t come as any surprise as many have expected the service to enter the country for the last several weeks. The company gave its official confirmation of the launch at the start of this week. The company has pointed out that the service remains in an Early … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Mobile police technology in Toronto may reduce paperwork for cops

Mobile police technology in Toronto may reduce paperwork for cops

A newly proposed plan would give officers the chance to use technology to keep them away from deskwork. The Toronto Police Service in Canada is looking at using mobile police technology to digitally complete paperwork so they can stay on the beat. This has the potential to greatly reduce the amount of time an officer would need to spend at a desk, keeping him or her out in the community where a bigger difference can be … Read entire article »

Filed under: Featured News, Gadgets, International, Technology News

Your Amazon Alexa may soon make phone calls

Your Amazon Alexa may soon make phone calls

An upcoming version of the device may also be able to work as an intercom, say certain reports. According to a number of sources, a future version of Amazon Alexa will be unveiled which makes it possible to make phone calls initiated via voice command. The system would also make it possible for people to talk to each other through an intercom feature. The sources, which have been cited in several reports, have said that the company has … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Americans more confident in mobile payment security than global average

Americans more confident in mobile payment security than global average

Ninety-four percent of people in the U.S. are comfortable with wallet app security levels. Consumers are placing a growing level of trust in mobile payment security and smartphone based shopping, particularly in the United States. In fact, many consumers expressed greater confidence in their devices than the security of stores themselves. Interestingly, while the United States has not seen rapid adoption rates for mobile wallets, it doesn’t seem to be a lack of trust presenting the greatest barrier. … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Mobile Payments

YouTube marketing will look different to viewers next year

YouTube marketing will look different to viewers next year

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

QR code monitoring system under development for taxi passenger safety

QR code monitoring system under development for taxi passenger safety

The Mysuru police are developing a GPS-using app to track rides and assist with complaint reporting. Police from the Indian city of Mysuru are developing a QR code monitoring mobile app for taxi and autorickshaw passenger safety. The goal is to use mobile internet as a component of policing those vehicles and provide other services. Passengers can read the quick response codes using a free app on their smartphones. The goal is to make it fast and easy … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes

US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping now used by almost 2 out of 3 consumers

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile ad trends include 170 percent increase in geolocation data demand

Mobile ad trends include 170 percent increase in geolocation data demand

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users … Read entire article »

Filed under: Featured News, Marketing, Trends