Oracle report shows consumers expect more than retailers are providing

Consumer Shopping Trends

Consumer Shopping Trends
A report released from Oracle called “Cross-Channel Commerce: The Consumer View”, has shown the results of a survey that includes over 2,000 participating American and Canadian consumers who revealed their behaviors and expectations for online, mobile, and in-store shopping.

According to the report’s findings:

• It has become the standard for shopping to occur over multiple channels. In fact, 54 percent of the respondents use two or more channels as a regular behavior before they buy a product or service.

• Consumers expect all channels to provide a consistent shopping experience. Almost 20 percent of shoppers expect to be able to receive the same promotions and redeem the same discount coupons both online and in stores.

• Shoppers expect to receive instant gratification from their in-store experience. Retailers are finding that consumers step into their stores with the belief that they should be able to find prices and promotions that are the same or better than what they have discovered online.

• Three quarters of consumers claimed that they would visit a store to see the product in person before making the purchase. Forty four percent of the respondents said that they go to stores to shop if they need the product right away. If the products are not available in store, more than half (51 percent) said that they believed an employee of the store should locate the item online and have it shipped to them.

• Consumers – especially in the younger demographics – are using their mobile devices as a tool that can do every part of the shopping process. Despite the fact that a quarter of shoppers feel that their security is at risk when they shop in their mobile devices, among those who are 25 years old, 34 percent say that they will (or already are) use their devices for in-store mobile payments. Among those aged 18 to 24, 30 percent said the same.

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