Despite the fact that there were many smartwatches that were pre-ordered only 22 percent of buyers received them.
The Apple Watch may have started shipping on Friday, but despite the fact that there were many buyers who had preordered their devices – and that the only way to actually purchase this smartwatch is by ordering it online as opposed to buying it directly in-store – the majority of customers were still left waiting to receive their wearable technology.
Data released from Slice Intelligence, estimated that only about one in five customers actually got their wearables.
The American online commerce market research firm said that only about 22 percent of the people who bought an Apple Watch were actually able to have the device in their hands on Friday or over the weekend that followed. This represented only 376,000 wearables out of an estimated total of about 1.7 million early orders in the United States.
Over the weekend, another estimated 647,000 Apple Watch smartwatches were ordered.
Those wearable technology devices were ordered by 639,000 American consumers, meaning that above the data that Slice had initially released about the original sales, there was another 38 percent of orders that were not yet shipped. Slice assembled its shipping notification data based on the responses given by its own panel of online shoppers which currently totals around two million people. This allowed the company to tally the proportion of the smartwatches that actually made it to the people who bought them.
That said, it is important to point out that Slice’s figures are based on only just over 10,500 people who actually bought the wearables in question. The research also points out that Apple did provide about 547,000 of the shoppers who bought the devices with notifications that told them that their smartwatches would be shipped between April 27 and June 11, which shows that the later shipping dates should not have come as a shock to the people who bought them.
About one in three of the orders (33 percent) of the Apple Watch are expected to be shipped in April, while another 28 percent are expected to be shipped in May.