Shoppers can add another retailer to their mobile shopping list. One of the oldest clothing stores in the nation has gone high tech. Brooks Brothers have crossed over into the mobile media platform. This was a deliberate and tactical move to provide customers with easy access shopping and utilize the ever growing mobile industry.
Brooks Brothers may be joining the wireless, high tech revolution, but they still won’t sacrifice the company’s core values of tradition, value and exceptional customer service. Their online shopping site has been fine tuned to give the mobile shopper multiple product pictures that are detailed and colorful, complete descriptions and numerous categories to pick from.
The website is supported by Digby’s Mobile Software Commerce Platform; and is said to operate so exceptionally well that a customer can research and buy an item in one minute. You can also sign up for email, track your shipment, look at reviews and share on Facebook.
The Vice President of Brooks Brothers commented that they realized the growth and importance of mobile devices to our society. They felt that now was the time to expand into the mobile sector and accommodate their faithful, on-the-go customers. The company is almost two hundred years old, was the first retailer to offer ready to wear (all ready-made) clothing, and has been an innovator in fashion design from the very beginning.
Digby has been exclusively offering retail stores strategic business solutions for five years. Their “Digby Mobile Commerce Software Platform” is a completely managed group of applications designed for Smartphone devices. These let the business fine tune the mobile site and join it with their website and catalog path (and more), for one smooth, cohesive shopping experience.
