June 11th, 2012 | Add a Comment
Pizza and food truck operators find the barcodes cheap, effective, and eco friendly
The fast food industry is beginning to become some of the most common users of QR code marketing, as they discover some of the many advantages of these two dimensional barcodes and how popular they are becoming among consumers.
A comScore study from December 2011 showed that 20.1 American smartphone users scan these codes.
The study also showed that those same individuals had performed a scan within the previous three month period. Furthermore, as the awareness of these codes spreads throughout the public, they are becoming a more regular part of the daily lives of mobile device users.
Pizza restaurant operators have discovered that using very basic QR code marketing by posting one of the barcodes on the product packaging such as the pizza boxes, allows consumers to be able to save the ordering info onto their mobile devices – such as smartphones and tablets – so that they can access the menu and ordering options there, instead of having to locate a printed flyer or menu.
This can notably reduce the cost of advertising for those fast food operators.
Furthermore, it allows pizza operators to always make sure that the information that their consumers have is up to date. Instead of having to print new menus and create new artwork, they can simply update the online information and it will be added automatically to the content available to the mobile consumers. This includes locations of the restaurants, items on the menus, ingredients lists, and promotions.
Some are also using QR code marketing to allow consumers to reorder the same thing that they had previously purchased. Moreover, many pizzeria owners are also giving consumers the chance to follow or like their restaurants on their favorite social networks such as Facebook and Twitter.
The use of these barcodes not only saves money, but it is also being seen as very environmentally friendly, as it is virtually paperless and saves on ink and electricity (from the printing) as well as reduces air pollution as there is no need to transport flyers.
Food trucks are discovering the same thing about QR code marketing, as they allow additional items to be purchased as they turn into a form of mobile store. For example, five trucks in New York are displaying items from Walmart that consumers might like to purchase. When the barcode is scanned, the purchase is made and the item is shipped to the purchaser.
- Forrester Research sees benefits and drawbacks to using m-commerce vendors
- Papa Murphy’s unveils mobile marketing strategy through Phizzle partnership
- B2B marketers may find significant benefit with QR codes
- University of Bristol launches new QR code campaign to show students the benefits of studying abroad
- Pyramid study shows power of social shopping environment among payment vendors
Written by Lisa Green
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing · Tags: fast food qr code marketing, food truck mobile store, food truck qr code marketing, food truck qr code store, pizza qr code marketing, qr code food truck mobile store, qr code marketing, qr code mobile store