Popularity of OLED tablets skyrockets and is expected to grow even more next year

OLED tablets - People on tablet devices

This version of the display panels has been jumping in penetration compared to LCD displays.

OLED tablets have sharply taken off in their penetration among consumers after that market previously had been firmly held by LCD screens.

This technology has already dominated smartphones but didn’t make it in larger screens.

Samsung was among the earliest largescale adopters of OLED tablets. While other companies didn’t initially follow suit, the devices became considerably throughout the pandemic. According to a report by Counterpoint Research, the lockdowns and remote work that were widespread throughout the pandemic were a major push for popularity of this type of device. Now, the trend is expected to continue and penetration into this market is expected to keep taking off through 2024.

OLED tablets - Samsung Device

Samsung is already using this type of display panel through its Tab S series. In 2022, other tablets launched with similar displays, including the Huawei MatePad Pro 11, ASUS VivoBook 13 Slate, and the Lenovo Tab P11 Pro Gen 2.

There is a considerable difference between the displays of LCD and OLED tablets.

LCD displays involve the use of LED backlighting in order ot illuminate them. On the other hand, OLEDs use pixel illumination instead in order to provide the user with improved viewing angles and color contrasts.

That said, the latter displays are notably costlier and are more challenging to manufacture. Still, they are notably more reliable as pixel wear and burn-in are both more commonplace in LCDs. Still, dropping manufacturing costs and the addition of other new technologies are expected to overcome many of the challenges associated with using these panels in electronics of various sizes.

According to the data released by Counterpoint Research, displays on OLED tablets comprised 8 percent of Q3 2022 global market share. While that already represents a measurable growth, the penetration of this technology into the market is expected to see incremental growth every quarter between now and mid 2024 when it will achieve a 15 percent share. Until last year’s third quarter, Samsung was easily dominant in this market with a 68 percent share. That said, Lenovo now holds 19 percent, Huawei has 10 percent, Microsoft has 2 percent and Asus has 1 percent, each of which are on the rise.

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