Nordstrom mobile commerce strategy uses fashionable technology

Its social media efforts align with the very latest trends.

Nordstrom has always been a style innovator, and this upscale chain for fashion apparel has now used its highly connected status to improve its customer experience through mobile commerce.

The company may have been founded in 1901, but there is nothing last century about the way that it is providing convenience and attractive offers to its customers who enjoy shopping with their smartphones in hand.

U.S. News named Nordstrom as one of the Most Connected Companies in the United States.

It received this recognition for its use of technology for broadening the options that are available to its customers. This effort has continued through mobile commerce, as the company grabs up promising internet ventures left, right, and center, to help to bring greater diversity to its business and to give itself greater ability to test various forms of retail platforms.

The Nordstrom social media strategy isn’t limited to the main network platforms.

It extends far beyond what Twitter, Facebook, and YouTube have to offer, and reaches a wide variety of different fashion and photo-sharing sites that generate a tremendous buzz. This also complements the free Wi-Fi that it has made available to customers within its department store locations, since 2010.

Now, the retailer is able to boost the customer engagement at all of its 227 locations which can be found throughout 31 states. Moreover, it is one of a growing number of companies that are choosing Apple products to help with its mobile commerce experience. At the end of 2011, it provided its sales staff members with 6,000 specially modified iTouch devices that would allow them to ring up a customer’s purchases no matter where they were in the store.

Moreover, these employees are also able to use the devices for their additional features, such as tracking inventory. Some sales personnel have been provided with the larger iPad tablets, which can help them assist customers in the selection of their wardrobes, wedding attire, cosmetics, etc.

According to leading retail expert, Patty Edwards, who is the Trutina Financial principal and chief investment officer, “They are constantly pushing the envelope.” Their latest steps in mobile commerce are no exception.