No more lines with paperless QR movie tickets

mobile commerce qr code Movie ticketing

QR Code Movie Tickets

Village Cinemas, an Australia based cinema chain, has launched their new QR code driven service that will help movie goers skip lines. Etickets are becoming a popular alternative to standing in line at the local theater. However, buying tickets online means either having to print them out at home or have them printed at the theater. Village aims to take advantage of this growing trend by offering a service that allows customers to buy tickets online but not have to worry about printing them later.

By going to Village’s mobile website, smart phone users can browse listings of what movies are playing in their area. After finding what they want to see, they can buy tickets online. The ticket is then encoded into a QR code, which is sent to the customer’s mobile device. Ushers at theaters will have scanners that can read the codes, removing the need for printed tickets.

There has been some criticism from movie goers that say the company should have opted for a full-fledged mobile application. While Village does plan to adapt their service into a more standalone product, there is no clear timeline for the release of such an application. The service has also come under fire for assigning tickets for designated seating. Movie goers must sit in the seats specified by the ticket or risk being thrown out of theaters.

Overall, the QR coded tickets may prove a success, as long lines for upcoming summer blockbusters will have many leery of standing in the summer heat.

Leave a Comment


This site uses Akismet to reduce spam. Learn how your comment data is processed.