NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market

Social Media Marketing

Social Media Marketing
Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones.

NFC chips, such as those found in new smart phones coming from Nokia and Samsung, emit a signal that can be embedded with information. All NFC chips are capable of emitting and interoperating this signal, allowing smart phones to process and assimilate the information. As the technology’s name (Near Field Communication) suggests, NFC-enabled phones must be in close proximity for this transfer of information to work properly.

Using Add Friend, a smart phone user can add people to their Facebook friends list by simply touching their phone to that belonging to another person. Of course, there are some prerequisites that must be met for the process to work. First, both phones must have the app and must be running the app at the same time. The phones will also need to be equipped with NFC technology. Such phones are currently in short supply, though that is expected to change next year.

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