NFC Forum issues global call for innovative NFC-related projects

NFC Technology

NFC Forum
The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries.

NFC technology is becoming a major force in the worlds of commerce and marketing. The technology allows consumers to interact with companies in a more dynamic way. NFC has been getting a lot of attention for its applications in mobile commerce. Companies like Google, PayPal and Nokia are working extensively to promote mobile commerce and have developed mobile applications and devices capable of using the technology. The NFC Forum hopes to see the technology utilized in areas beyond commerce.

The competition will revolve around the concept of market, business and consumer need. Entrants will be tasked to develop tools that solve basic problems and provide valuable services to consumers and companies. Entries will be rated on a number of factors, including how easy the tools are to use and how well they adhere to the standards established by the members of the NFC Forum.

The NFC Forum hopes that the competition will spur major development in the NFC industry. For more information: www.nfc-forum.org

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