*Image credit: Printechnologics
QR codes find opposition in Printechnologics
QR codes are often noted for their prowess in the field of mobile marketing. Advertisers have shown a great deal of favor for the codes because of their relatively simplistic nature. QR codes have been able to catch the attention of consumers with smart phones all over the world. Many consumers have yet to be exposed to the codes, but have shown enthusiasm in making use of interactive technologies, especially when these technologies are used in marketing campaigns. Though QR codes have found support amongst consumers and advertisers, one technology company aims to put an end to the simple, black and white barcodes.
Innovative technology may one day replace QR codes in marketing
Printechnologics, a technology developer for printed functionality, believes that the end of QR codes has arrived. The company has developed a new technology called Touchcode. Touchcode is billed as a way to reinvent the printed page by creating a fusion between physical and digital media. Touchcode is a new technology that will be used for the company’s print services. The technology leverages a “reflective” ink that is able to store information. According to Printechnologics, this ink is able to mimic the functionality of a touchscreen.
Touchcode aims to reinvent printed media
The company believes that its Touchcode initiative will be a welcome addition to the worlds of mobile technology and marketing. Companies can make use of the company’s printing services and hire software developers to embed digital experiences in the reflective ink. The company has not been forthcoming with specifics regarding the ink, but the information contained within the reflective ink can likely be accessed using a smart phone or other mobile device.
Technology may find staunch competition with NFC as well as QR codes
Printechnologics believes that Touchcode will replace QR codes in the future. The company claims that this is because the reflective ink is more intuitive and easier to implement than QR codes. Touchcode is unlikely to replace NFC technology, however, in the mobile marketing industry. It may have trouble finding an edge against QR codes as well because of their inexpensive and flexible nature.
