December 13th, 2012 | Add a Comment
This was the most commonly searched for term yet this year according to research.
A research firm called Mobile Commerce, which is responsible for the management of approximately five billion American and British mobile search requests every year has reported that “Facebook” is the most commonly searched for term yet again in 2012.
This insight was provided with regards to smartphone and tablet consumer habits.
The mobile search term of “Facebook” topped the list, but in second place was “Google”, with a third spot being held by YouTube. For those who are hoping to better understand the way that queries are performed on smartphones and tablets, this news is an important discovery.
This is because mobile search is one of the areas that is struggling the most to be understood.
When compared to the poll from 2011, which was also performed by Mobile Commerce, the social network content aggregation website’s position jumped from eleventh place to first. This helps to illustrate its growing popularity.
Moving on down the mobile search term list, “Hotmail” had the fourth place, before “lottery” in fifth, “eBay” in sixth”, and then “Yahoo” in seventh. The Mobile Commerce list included only the top 20 words. While many of them were the same as last year – only in different places – there were some newcomers. For example, in the eighth position was “Tubidy”, that had not been included in the list last year. It was followed by “Plenty of Fish” and then “BBC”, the latter of which was the second highest scoring new entry on the list.
When compared to last year, Twitter rose from having been in the twentieth place, up by nine spots to become the eleventh most popular mobile search word. This was partially because of the influx of people who signed up to the social network blogging service for the first time.
The remainder of the mobile search list was made up of “Flirtomatic” and then “free”, followed by “chat” and then “Argos”, “Amazon.” It ended with “MSN”, “Flirtfinder”, “Sky”, and then finally “football” in the twentieth spot. The firm also observed that the use of the searching field has notably evolved over the last twelve months.
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- Facebook’s mobile marketing powers skyrocket as their search capabilities rival Google
- What the latest mobile search statistics should say to you
- Mobile commerce represents 14 percent of Facebook’s ad revenue
Written by Sam Lambert
Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends · Tags: facebook mobile search, google mobile search, mcommerce, mobile commerce, mobile search, mobile search news, mobile search research, mobile search study, mobile search terms, mobile search words, mobile searching, most popular mobile search, top mobile search, top mobile search words