Mobile payments from Square take aim at traditional registers

Square Inc. mobile payments nfc technology
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Square Inc. mobile paymentsA new hardware has just been released by the company today to help to step further into stores.

The Square Register, a mobile payments service, has now been joined by a whole new piece of hardware from the company, which should help it to provide a more stable base.

The new product has been called the Square Stand and gives the iPad based register a base to stand on.

Beyond that, the mobile payments hardware provides the register with an encrypted card reader. The purpose of adding this new piece is to be able to give retail locations a full solution for their point of sale so that it will be both attractive and highly functional.

The mobile payments unit gives a much more sleek and less complicated system for completing transactions.

According to the CEO of Square, Jack Dorsey, also one of the creators of Twitter, “Local business owners take as a given that they need an ugly, slow, expensive, and complicated point of sale system cluttering their counter.” He went on to say in his announcement of this device, that “Square Stand is elegant, fast, affordable and easy to use. Whether you’re selling cupcakes, cardigans, or cappuccinos, running your business with Square has never been easier.”

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Square has said that the Stand is both easy to set up on the checkout counter, and it connects to a number of different other hardware accessories, such as a barcode scanner, a cash drawer, a receipt printer, and a kitchen printer. The hardware is also highly affordable and readily available to businesses of all sizes. It is currently retailing at $299 and can be purchased online or in store at Best Buy as of July 8.

The Square Stand mobile payments support hardware has been introduced right on the heels of the company’s software that is aimed directly at the QSR sector, as well as its complete cash register bundle, the “business in a box”, which includes a cash drawer and printer. The company has been maintaining a solid focus on using tablets for the in store experience and claims that it is following the recent adoption pattern trends.

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