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L’Oreal launches mobile payments for instant purchases

L’Oreal launches mobile payments for instant purchases

(adsbygoogle = window.adsbygoogle || []).push({}); The company has announced the start of the drive that runs through a partnership with Powatag. L’Oreal USA has now entered into a new partnership with Powatag, for the purpose of giving consumers the chance to use their smartphones to make mobile payments and instantly complete m-commerce purchases through interactions with print and television advertisements, retail stores, e-commerce, and even social media. The Powatag app gives shoppers the ability to make a purchase … Read entire article »

Filed under: Commercial, Fashion/Art, Mobile Commerce, Mobile Payments, United States

Mobile wallets will be in half of all smartphones by 2016

Mobile wallets will be in half of all smartphones by 2016

Smartphone based payments apps are taking off and are expected to become major players next year. There is a reason that mobile wallets have been taking up such a central place in the headlines over the last little while, and this is because they are expected to become a serious part of the technology environment in the not too distant future. The idea is that it will help to make it much safer and simpler for consumers … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Near Field Communications

Survey highlights the growth of mobile commerce

Survey highlights the growth of mobile commerce

Mobile commerce is beginning to expand in several prominent markets OHT-Mobile has released the results of its latest survey, which covers eight global markets and highlights the growth of mobile commerce. The countries covered in the survey are the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands, and Japan. In each of these countries, mobile commerce has been growing at an accelerate rate. This has to do with the high penetration of smartphones … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

Wearables could have an impact on mobile payments

Wearables could have an impact on mobile payments

Wearable devices could cause a revolution in the mobile payments market Wearable devices are becoming more common and these devices are being lauded for their potential to change digital commerce. While smartwatches and other such technology may not have found commercial success yet, companies like Apple are pushing to ensure that this will happen in the near future. Whether or not wearable devices will revolutionize mobile commerce, however, is unclear, but Visa believes that wearables could … Read entire article »

Filed under: Gadgets, International, Mobile Commerce, Mobile Payments

Mobile wallets don’t feel as secure as Bitcoin to Americans

Mobile wallets don’t feel as secure as Bitcoin to Americans

A recent online survey revealed that consumers in the United States feel that cryptocurrency is safer. According to a recent survey of 1,400 online American customers, people are more comfortable with digital currencies such as Bitcoin than they are with mobile wallets and other types of payment app. The results of the poll were reported in the 2015 Future of Retail study by Walker Sands. The respondents to the survey were asked to rate the method of payments … Read entire article »

Filed under: Mobile Apps, Mobile Payments