Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far.
This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google.
The mobile payment system is available at approximately 9000 Starbucks locations and allows consumers with Android, iOS, and BlackBerry based smartphones to use their devices to pay for their purchases by scanning the two dimensional bar codes on the screen at the payment counters in the stores. Starbucks had already processed over 3 million mobile payments only 9 weeks after launching the mobile payment service.
According to the vice president and general manager of digital ventures at Starbucks, Adam Brotman, “The number of mobile payment transactions increases every month … we see sequential month-over-month increases in the number of customers that use mobile payment,” and that processing 20 million transactions is certainly saying a great deal.
In the United States alone, there are now over one million smartphones that have a minimum of one Starbucks registered to them.
The coffee service company has also announced that its customers can expect that there will be a number of enhancements made to the mobile payment app in the near future, as it continues to learn about how the app can be improved.