Companies and brands are starting to learn the ropes regarding what works and how.
Though very few have suggested that mcommerce is already an important channel and that mobile marketing is becoming vital to the success of any business, it isn’t until quite recently that the right strategies have started to become identified to allow efforts in this environment to be successful with some consistency.
Almost ten percent of money spent online is now coming from a smartphone or tablet device.
Considering the size of that contribution, companies who are failing to use mobile marketing and optimize for mcommerce are cutting off a significant opportunity. The problem so far, however, has been that nobody has known exactly how to go about implementing an advertising campaign over smartphones that will have significant odds of success.
Following time, trial, and error, there are some vital mobile marketing steps that have been identified.
Though these efforts do not guarantee the success of a mobile marketing campaign – just as nothing can promise absolute success from any type of promotion – they have become the basis of many of the revenue generating efforts that have been created so far. They include the following:
• Make the right offer – the first step for any company in mobile marketing is to identify how to make sales match the business goals. This includes identifying the target audience, which offered products or services will be most appealing to them, and what kind of proposition will make the offerings appealing enough that they will act right away.
• Put function first – consumers expect a fast, clear, and easy to understand offer over their wireless device. Anything that isn’t compatible with their gadgets or that takes too long to load will be overlooked entirely. Basic, clear, intuitive interfaces are a must.
• Drive traffic and measure it – always use mobile marketing as a call to action that drives consumers directly to the site, app, or physical location. The first two are more preferable because they should be accessible anywhere. Be certain that it is possible to track this activity so that the data collected can be used to fine tune current and future campaigns.
