The research has shown that Google holds a massive amount of the smartphone targeted space.
eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally.
The research determined that this channel is taking up a growing portion of the overall online ad market.
Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that smartphone and tablet focused ads now make up almost a third of all digital spending around the world, that is a tremendous share. In fact, it has been estimated that in fiscal 2013, Google was able to bring in over $8.8 billion from these advertisers.
Google’s share of the mobile marketing industry places it at a tremendous lead over all of the competition.
The company in second place for mobile marketing is Facebook, but that position remains well behind Google’s, as it brought in just slightly more than $2 billion over the same period of time. This is less than a quarter of what Google was able to accomplish. That said, Facebook’s figures have still grown considerably, more than quadrupling from having been just shy of $500 million in fiscal 2012. In third place was Pandora, with YP (online Yellow Pages) in fourth place, and Twitter in fifth.
The eMarketer report stated that “After making nearly half a billion dollars worldwide on mobile ads last year, Facebook—which had no mobile revenue in 2011—is expected to increase mobile revenues by more than 333% to just over $2 billion in 2013.”
The last among the top five, Twitter, is only just now embarking on a massive online and mobile marketing push. Even as that was getting started, it was able to record an increase in its global market share of just under 2 percent. It is expected that it will be able to increase to the point that it holds a solid 2 percent by next year. However, its successes are considerably greater in the United States, where its share will be 3.6 percent.
