Unilever and TikTok partner on mobile marketing campaign

Mobile marketing - partnership - cleaning supplies

The massive corporation and the video-based social network collaborated on the #CleanTok content series. Unilever and TikTok have partnered to create and curate content together for the specific purpose of a mobile marketing campaign that will reach cleaning fans worldwide. The #CleanTok campaign is a collaboration between Unilever, Mindshare, Gravity Road, and TikTok. Together, the companies will be releasing a number of dedicated content for #CleanTok, as a part of a series including program activations. This mobile marketing campaign is expected to continue for 40 weeks. There will be a…

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As frustration with AI chatbots rises, Instagram DMs is likely only adding more

AI Chatbots - Meta logo - AI mobile

Recently leaked images suggested there will be 30 artificial intelligence personalities with which to interact. Meta has joined the growing number of companies that are testing the integration of AI chatbots into social media apps, according to recently leaked images circulating the media. For the simultaneously growing number of people who have been trying to stay away from interacting with artificial intelligence, this is going to make things much more frustrating. The news was originally shared by Alessandro Paluzi, a leaker on Twitter, who shared a screenshot. #Instagram is working…

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TikTok social media platform value now 11 percent higher than Facebook

Social Media Platform - TikTok Value Increase

The short video app is also valued at 65 percent higher than Instagram according to a new report. TikTok has now overtaken Facebook as a considerably more valuable social media platform, as a new report from Business2community.com has indicated that the former now has a value 11 percent greater than the latter. This makes TikTok the most valuable brand in its category, based on the statistics in the new report. The analysis was based on data from Q1 this year, naming TikTok the most valuable social media platform in the…

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This social media platform’s ‘security incident’ made private posts public

Social media platform - Public posting - sharing

Twitter says the event that made private Circle tweets public was “immediately fixed.” In April, users discovered a bug on Twitter that would make public the private tweets by Twitter Circle feature users on the social media platform. Almost a month after the discovery was first reported, the company has now released a comment. According to the social media platform, it told affected users that the exposure that made the private tweets public was due to “a security incident” that occurred earlier in 2023. According to Twitter, the issue was…

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