Research shows that mobile paid search is beginning to catch up to desktop paid search
Search advertising may be set for a major shift in the coming year. New research from Marin Software, an online advertising platform, suggests that approximately 50% of all paid search clicks will come from mobile devices by 2015. Mobile devices are becoming more common among consumers throughout the world and many people are using these devices to browse the Internet, searching for products and anything they find interesting. As such, the marketing sector has been feeling more pressure to adapt to the interests of mobile consumers.
Cost per click on mobile devices in increasing rapidly
Marin Software notes that cost per click on mobile devices increased in value more rapidly in 2013 than cost per click on desktops. In some parts of the world, cost per click from tablet devices exceeded the value of cost per click on desktops. This trend is expected to continue into the future as more people become reliant on their mobile devices.
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Tablets are becoming the favored mobile device among many consumers
The research from Marin Software shows that tablet devices are performing quite well in terms of marketing and conversion. Consumers appear to favor tablet devices because of their large screens. These large screens provide consumers with better experiences when navigating websites, thereby making it more enjoyable. Smartphones, however, remain the leading platform when it comes to consumer engagement through marketing and mobile commerce in general.
Businesses that embrace mobile marketing have managed to find significant success recently
Mobile marketing is becoming quite important as consumers are becoming more reliant on mobile devices. Advertisers that are unwilling to engage mobile consumers may be missing out on a major opportunity. Businesses that have grown more accommodating of mobile marketing have found that they have been able to reach a wider range of consumers. This tends to translate into increase sales and traffic for these businesses. As mobile technology continues to become more important to the daily lives of consumers, marketing is expected to continue evolving in order to meet the changing needs of these consumers.