TXT2GET, a mobile marketing company from New Zealand, has announced that it is now targeting the U.S. market, specifically within the digital out of home (DOOH) media sector.
According to the president of the company, the specialty of TXT2GET is in DIY apps, and they intend to take an important step into the digital signage marketplace of the United States in order to further grow the business.
President Peter Hewitt, also the TXT2GET Inc. COO, recently stated that the DOOH sector presents a significant opportunity for growth and partnerships to his organization. He added that reps from the company have already been in attendance of trade shows focused on digital signage , and that “most every digital signage technology vendor is trying to integrate mobile as a call to action and as a mechanism for engagement.” He went on to mention that the company has already entered into discussions exploring the possibility of partnership with several other businesses.
Among the largest current issues with digital signage is currently the way in which it can be integrated with mobile technology. TXT2GET has already showed impressive results in Australia and New Zealand, having worked with enormous multinational brands such as McDonald’s, Coca-Cola, and Toyota.
Hewitt compared mobile marketing with what 800 numbers had to offer a quarter of a century ago. While those toll-free numbers are still used, the frequency of outsourcing to call centers across the globe – as opposed to within the same city or country as the caller – has left many customers uncomfortable with the process. Ten years ago, websites became the industry standard. Mobile marketing, he says, is only the latest way to create a call to action.
