Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location.
Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low.
Though smaller businesses have found it increasingly hard to try to compete with what the big box stores have to offer (as well as their prices), the mobile web is now providing them a powerful tool that will provide them with the visibility they require among a group of consumers who are ready and willing to pay attention.
That said, data from Mobile Discoveries Radio has indicated that among small businesses, only 12 percent have taken advantage of this opportunity presented by mobile, and only 21 percent of medium sized businesses have a mobile website. Considering the potential identified by the Nielson and AT&T study, it appears that a large number of smaller businesses are failing to take their piece of the mobile marketing potential, while only a very small percentage is cleaning up.
According to Kim Dushinski, from Mobile Marketing Profits, “The majority of local business owners are very busy running and managing their businesses and do not have the time or the know-how to take advantage of this opportunity”. Dushinski offers a program called the “Ultimate Mobile Marketing Bootcamp,” which provides companies and entrepreneurs with the information they need to be able to launch a local mobile-focused business.
