Mobile marketing continues to be an area of interest for many companies the world over. These businesses are making strides to optimize their online presence to be more compatible with mobile technology. Mobi2Go.net, a subsidiary of Shark Communications and a mobile web developing firm, has announced their new service, which is aimed at making mobile marketing more efficient and affordable. The company will be relying heavily on the use of QR codes as a way to cut costs.
Shark Communications creative director Peter Jacobs says that the service is an easy solution to an emerging problem. Given the inexpensive nature of QR codes, many companies are taking it upon themselves to handle the programming aspects of certain marketing campaigns. This, unfortunately, has led to a series of poorly coded websites that barely function for their original purpose. Mobi2Go is designed to be as streamlined as possible, providing companies with the ability to launch proper campaigns.
QR codes have been fundamental parts of marketing in the East for some time, only recently gaining traction in the West. Spurred by the use of smart phones and other mobile devices, the codes have gained acclaim for their ability to connect directly with consumers and engage them on a more dynamic level.
Mobi2Go has been developed as a cross-platform web service and is usable from any mobile device as well as PC. The service also offers detailed analytics regarding the performance of the codes, if customers are interested.
