Consumers are shying away from mobile shopping
Ovum, a market research firm, has released a report concerning the caution that many consumers are exhibiting concerning mobile commerce. The idea of shopping for and purchasing products using a mobile device has become quite attractive to many people, but the idea that such practices could put financial information at risk has caused some wariness among consumers. This is largely due to the fact that mobile commerce has become quite popular among hackers that are seeking to exploit financial information.
Consumers prefer traditional e-commerce
The report shows that some 68% of consumers said that they would stick to traditional e-commerce due to the risks that exist in the mobile sector. Using a desktop or laptop computer to shop online is considered much more secure for these consumers and many people are more comfortable with traditional e-commerce. Those that are willing to participate in mobile shopping are expected to do so from a tablet device primarily, according to the report.
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Security highlighted as a major concern
The primary reason that consumers seem eager to avoid mobile commerce has to do with security. The report shows that many people do not trust mobile commerce platforms due to reports they have heard concerning the security of these platforms. Notably, services that are based on NFC technology tend to cause the most discomfort among security-conscious consumers as NFC has become a popular target for hackers in recent months.
Hackers flock to mobile commerce
Security has long been a major challenge in the mobile commerce sector. Companies with a vested interest in mobile commerce have had to contend with various security threats that have been difficult to overcome. New security measures are being put into place at a rapid pace, but hackers seem to be able to compromise these security initiatives almost as fast as they are implemented. Security is expected to continue being a problematic issue for the mobile sector well into the future.