This week in Mobile Commerce…
Below please find the notes and highlights we cover…
Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans.
The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives.
The study also found that 25% of consumers accessed retailer coupons using their mobile device.
Vuzix have just unveiled its latest offering in the field of augmented reality eyewear with the launch of its Star 1200XLD model.
Among the augmented reality features that have been identified in this latest model, is 3DOF motion tracking sensors, as well as a full HD resolution camera that allows the device to recognize and track objects within the real world.
This camera makes it possible for three dimensional, computer generated content to be held in place so that it can be overlaid on the direct real world view of the user.
Industry experts are finding that as mobile technology becomes more popular, concerns regarding security of an individual’s information is also becoming a more serious issue.
Security remains one of the greatest challenges facing the mobile payments industry, with experts suggesting that a person’s financial information could be at risk of theft or exploitation due to lack of awareness concerning mobile security.
Mobile consumers are being advised to take steps to protect their smartphones and tablets, such as downloading anti-virus and anti-malware applications.
According to the latest results of a Nellymoser study, QR codes are losing ground in the print business.
Nellymoser discovered that QR codes, on their own, had lost ground in print advertisements.
The codes are no longer apparent in 80% of magazine advertisements, having their representation in the magazine business drop to 70%.
Mind Commerce has released a new report concerning the state of augmented reality in the game and entertainment industries.
According to the report, augmented reality is becoming more prominent in the mobile space than any other, as mobile devices are often used for gaming and other entertainment activities.
Game developers and filmmakers are focusing on using the technology to develop new ways to engage consumers in a dynamic way.