October 25th, 2012 | Add a Comment
This data is from the third quarter results that have been released by the social network.
According to the most recent data that has been released by Facebook, during the third quarter, 14 percent of the ad revenue that it generated came from mobile commerce.
This was welcome news for the company after having experienced a difficult previous quarter.
In July, after having reported a net loss of $157 million during the second quarter, the social network vowed to make a number of serious mobile commerce changes in order to generate significant improvements.
Facebook placed a tremendous focus on mobile commerce in a number of different efforts.
This most recently completed quarter placed a large amount of its concentration on an array of different efforts designed to revamp its mobile commerce experience, including its new SDKs for both Android and iOS, its Facebook Gifts, and deeply integrating into iOS 6. It has also been working to help to include advertising in its third party applications.
According to Mark Zuckerberg, CEO of Facebook, who made a release about the mobile commerce achievements during the third quarter of 2012, “People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”
Zuckerberg had previously made it public that the ventures Facebook made into HTML 5 hybrid apps were not working as anticipated. That said, the social network is now boasting over one billion users. Among them, approximately 600 million access their accounts at the social networking platform using a device such as a smartphone or tablet.
The mobile commerce monthly active users (MAUs) at Facebook passed the 604 million mark within the 2013 third quarter. This is an increase of 61 percent over the MAU statistics at the same time last year. Last quarter, Facebook had reported that its mobile MAUs had reached 543 million.
As of last week, Facebook announced that it was broadening its mobile commerce advertising initiative for third party apps in order to include developers. This is meant to apply ads that target users based on the apps that they are already using on their various devices.
- Facebook acquires TagTile mobile commerce rewards and loyalty startup
- The gloves come off in 2012 for Facebook and Google
- Facebook social media marketing revenue to break the $490 million mark in 5 years
- Mobile commerce program begins at Facebook with its Gifts platform
- Facebook aims to make new moves toward media and mobile commerce
Written by Stephanie Beck
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends · Tags: facebook, facebook ad revenue, facebook app, facebook gifts, facebook mao, facebook mobile, facebook mobile commerce, facebook q3, facebook users, MAU statistics, mobile ad revenue, mobile commerce, mobile commerce facebook, mobile commerce monthly active users, mobile marketing facebook