Articles Comments

QR Code Press Mobile Commerce News Articles

QR Code Press » Trends

Retailers are unwilling to improve their mobile commerce infrastructure

Retailers are unwilling to improve their mobile commerce infrastructure

(adsbygoogle = window.adsbygoogle || []).push({}); Report from eBay shows that many retailers could miss out on opportunities during the holiday season As the holiday season approaches, retailers may have to put more effort into their mobile websites if they want to take advantage of mobile commerce. eBay has released its Enterprise 2014 Holiday Retail Audit, which highlights some of the problems that retailers are facing when it comes to mobile consumers. The report shows that many retailers … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Trends

Mobile marketing campaign launched by Unilever UK

Mobile marketing campaign launched by Unilever UK

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile commerce is changing the retail industry

Mobile commerce is changing the retail industry

Retailers are beginning to optimize themselves for mobile consumers Mobile optimization is beginning to become a top priority for the world’s retailers. Internet Retailer has released a new report concerning the matter, showing that a growing number of retailers are beginning to take optimization more seriously. As consumers become more invested in mobile commerce, retailers are beginning to feel the need to cater to their interests. This involves designing websites and e-commerce services that are easily … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Social media marketing strategies at Facebook and Twitter freshen up stale ads

Social media marketing strategies at Facebook and Twitter freshen up stale ads

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

NFC technology enabled devices rise in popularity

NFC technology enabled devices rise in popularity

This technology is starting to build confidence in security and its usability makes it practical for the Internet of Things. NFC technology has how been available in several generations of smartphone – though it is only just now being added to the next Apple device, the iPhone 6 – and now it is starting to become more popular among consumers, as well. Recent research has suggested that it is coming out on top when it comes to … Read entire article »

Filed under: Mobile Marketing, Mobile Payments, Near Field Communications, Trends

Mobile marketing may want to place a focus on shopping moms

Mobile marketing may want to place a focus on shopping moms

A recent study has shown that this demographic is highly receptive to ads and offers over their smartphones. Newly published research has now confirmed what many mobile marketing firms have already suspected, which is that moms are quite receptive to receiving various types of ads, promotions, and offers over the use of their smartphones. These findings suggested that moms have become more dependent on their mobile devices than ever before. The research was published within the 2014 BabyCenter … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile commerce has a bright future in Austrlia

Mobile commerce has a bright future in Austrlia

Report highlights trends emerging in the Australian mobile sector Frost & Sullivan has released a new report titled “Australian Mobile Commerce Market 2014.” The report highlights the trends that have emerged throughout Australia and aims to shed some light on the progress that mobile payments have made in the country. Mobile shopping has been growing more popular in Australia recently as more retailers have begun accepting mobile payments. The growth of mobile commerce has been supported … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Mobile devices can be traded in at Sprint and T-Mobile

Mobile devices can be traded in at Sprint and T-Mobile

Both companies are battling for consumer favor as they offer $300 discounts on handset purchases. Sprint has jumped into direct competition in their marketing campaign that allows consumers to bring their old mobile devices in order to obtain a significant discount on purchasing new ones with them. The company has guaranteed to meet or beat all trade in values offered by its competitors. Not too long beforehand, T-Mobile had made the same type of guarantee for trade ins … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends, United States