In store mobile commerce becoming increasingly desirable to consumers

mobile commerce shopping

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those devices to further what they know about a product, brand or shop…

Read More

US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping trends

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…

Read More

Mobile ad trends include 170 percent increase in geolocation data demand

mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

Read More

Retail mobile commerce came close to flunking its report card

woman using mobile shopping apps commerce

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

Read More

Memorial QR codes help us remember fallen soldiers and vets

qr code standard mobile payments

Monuments in civic memorials in Springfield, Ohio may soon feature quick response codes. Memorial QR codes are becoming increasingly commonplace on gravestones and markers in cemeteries. However, in Springfield, Ohio, they may also find their way to civic memorial monuments. The goal is to use the quick response codes to ensure that detailed memories will be preserved over time. Randy Ark, a resident of New Carlisle, is working with Dodds Monuments of Springfield to add memorial QR codes to civic memorials in addition to a larger number of headstones. Ark…

Read More

Mobile shopping record broken on Black Friday in US

black friday mobile shopping record

That one day saw an increase of 33 percent in smartphone and tablet based sales in the United States. Adobe released its Black Friday sales figures, revealing that a mobile shopping record was broken this year. With a year over year increase of 33 percent in sales conducted over smartphones and tablets, the United States broke the billion dollar mark that day. In fact, American shoppers spent $1.2 billion over mobile and tablet commerce on Black Friday. That not only broke last year’s mobile shopping record on that day, but…

Read More

Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black Friday have been replaced by Cyber Monday? Many shoppers have had enough of…

Read More

Tablet market is taking a nose dive as shipments drop off

tablet market Amazon SmileCodes Logo

At the moment, Samsung and Apple are still holding the lead, but Amazon’s shipments are actually rising. Despite the fact that Samsung and Apple still dominate the tablet market, their sales growth has plummeted. At the same time that those electronic giants see sluggishness at best, Amazon’s tablet shipments have skyrocketed. Amazon saw four times more sales in the third quarter this year than it did at the same time in 2015. The online marketplace has managed to find strong growth in the tablet market that is otherwise falling rapidly.…

Read More

Mobile commerce transactions are highest in Japan

NTT Docomo qr code japan

The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…

Read More

Mobile payments awareness is rising in North America despite low adoption

mobile payments awareness wallet NFC near field communication

Consumers here still feel most transactions will be based on cash at least until 2020. An Accenture study showed mobile payments awareness has reached 56 percent of consumers in North America. This represents a 4 percent increase over the figures recorded a year ago. That said, those same consumers don’t appear to be adopting mobile wallets. Regular mobile payments usage has stayed at 19 percent among North American consumers. This, despite the fact that a much higher number actually know the transaction method exists. Among the respondents in the mobile…

Read More

Holiday mobile shopping habits will stand out this year

omnichannel commerce mobile shopping habits desktop

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal is to best understand what are likely to be the mobile shopping…

Read More