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Mobile app development is rarely financially successful

Mobile app development is rarely financially successful

(adsbygoogle = window.adsbygoogle || []).push({}); Recent research from Gartner has shown that less than 001 percent of applications succeed in earnings. According to some of the latest mobile app development data from Gartner, less than 0.01 percent of consumer applications that are created and made available to smartphone and tablet users will actually be considered to be a financial success from now through the end of 2018. This is not promising information for application developers, but it does … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Technology News, Trends

Mobile security policies are weak among businesses

Mobile security policies are weak among businesses

The failure to implement strong strategies, particularly when allowing BYOD is increasing risks. According to a recent statement released by executives from CA Technologies, enterprises are not putting adequate mobile security policies into place to protect themselves against the many risks that they are generating by allowing employees to bring their own devices. These BYOD activities are increasing the opportunity for cybercriminals to attack. This, according to the senior director of product marketing for enterprise mobility at CA … Read entire article »

Filed under: Mobile Commerce Security, Trends

Social media marketing data skewed by click farms

Social media marketing data skewed by click farms

The bogus figures from these techniques has caused success rates to appear inflated. Everyone from brands to celebrities and from politicians to the U.S State Department have been using offshore “click farms” in order to boost their social media marketing data with likes on Facebook, viewers on YouTube, and followers on Twitter. This has caused the numbers in terms of popularity to appear to be notably higher than they would otherwise be. Since the launch of Facebook nearly … Read entire article »

Filed under: Social Media Marketing, Trends

mHealth is a top focus at CES 2014

mHealth is a top focus at CES 2014

This year, the Consumer Electronics Show has a considerable focus on mobile health apps and tech. The Consumer Electronics Show (CES) has now started and it has already become clear that there has been a considerable shift in the focus of technology trends, particularly when it comes to mobile, as there are a number a new growth markets being introduced to the mainstream, such as mhealth, medical technology, and mobile health applications. Much of this has to … Read entire article »

Filed under: Gadgets, Health Care Industry, Trends

Mobile security threats may be the largest corporate issue this year

Mobile security threats may be the largest corporate issue this year

A new survey has indicated that many professionals think that malware on smartphones and tablets will be problematic. As the number of smartphones and tablets sold every year continues to break all previous records, experts in mobile security threats are now expected to be the biggest problem that businesses will be facing throughout this year. This risk is worsened as the number of people who use their devices for both business and personal reasons climbs. According to the … Read entire article »

Filed under: Mobile Commerce Security, Trends

Mobile marketing costs are rising, says Fiksu

Mobile marketing costs are rising, says Fiksu

This channel is becoming more expensive, as per the latest statistics from November. According to Fiksu, a user acquisition and marketing firm, and its most recent Cost per Loyal User and App Store Competitive Indexes release, mobile marketing costs are on the rise, as is the price tag associated with app downloads. This data is significant as it is seen as the effect of the upcoming holiday season on expenses. The app download and mobile marketing costs indexes … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Amazon mobile commerce enjoys explosive rate

Amazon mobile commerce enjoys explosive rate

The massive online marketplace has reported that on Cyber Monday, shoppers purchased 426 items per second. As the holiday season heads toward a close, the Amazon mobile commerce numbers have now been released and have indicated that online shoppers purchased an average of 426 items per second and the majority of them were made from smartphones and tablets. This statistic was a part of the data that was released by the company for its holiday season. Many of … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends