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Mobile marketing with coupons boosts spontaneous shopping

Mobile marketing with coupons boosts spontaneous shopping

(adsbygoogle = window.adsbygoogle || []).push({}); Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer an incredible mobile marketing … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Tencent and Alibaba May Hold the Future of Mobile Commerce Between Them

Tencent and Alibaba May Hold the Future of Mobile Commerce Between Them

The world of commerce is changing and mobile technology is playing a major role in that change.  Consumers throughout the world are becoming more reliant on their smartphones and tablets and are using these devices to interact with one another as well as businesses. Nowhere in the world is this more apparent than in China, where consumers have become enthralled with the idea of mobile commerce. In China, two of the country’s largest companies are … Read entire article »

Filed under: International, Mobile Commerce, Trends

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile market now sees 70 percent American smartphone penetration

Mobile market now sees 70 percent American smartphone penetration

Recent data is showing that in the United States, these devices are taking over the cell phone space. comScore has now released its most recent data that is gleaned from its own MobiLens and Mobile Metrix, which has managed to provide a considerable amount of insight regarding the American smartphone and overall mobile market and the direction that it has been taking since May of this year. The findings have been quite interesting, particularly in terms of … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Tablet commerce is being driven by iPad users

Tablet commerce is being driven by iPad users

These specific devices are making a considerable difference in the overall m-commerce landscape, as well. The global landscape within the tablet commerce environment may have reached an all time high in terms of competition, but the iPad devices from Apple have managed to hold their position as the firm leader in this segment of e- and m-commerce. New industry data has recently been revealed that has shown the continuation of the trend. This data was published by MMW … Read entire article »

Filed under: Mobile Commerce, Tablet Commerce, Trends

Mobile technology news is not good for 18,000 Microsoft employees

Mobile technology news is not good for 18,000 Microsoft employees

The slashing of Nokia by the software giant has produced the largest layoffs wave in tech history. One of the largest mass layoffs that the tech industry has ever seen is now making mobile technology news as the CEO of Microsoft, Satya Nadella has revealed that the company is working to reshape and redesign itself and, in doing so, up to 18,000 jobs will be eliminated. This tremendous hacking of the company’s workforce represents 14 percent of … Read entire article »

Filed under: Mobile Commerce, Technology News, Trends