Bing mobile advertising steps up its game with targeted ads

bing mobile advertising

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can add precision to their bids, aiming at consumers using certain specific types…

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M-commerce growth will reach $6 trillion in 4 years

M-Commerce growth

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec of App Annie, revealed this m-commerce growth prediction in a recent media…

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Mobile advertising growth is higher in China than any other country

smartphones mobile advertising growth

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

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APAC mobile shopping spend is through the roof in 2017

mobile commerce forecast

Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment toward m-commerce helps to explain why APAC mobile shopping is taking off…

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Top 10 Resourceful Green Blogs

More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, here are 10 resourceful green blogs you can use to stay on top of the environmental options that are available. 1. Green Biz Green Biz is a blog that focuses…

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New leading mobile commerce marketplace for growth crowned

jakarta indonesia mobile commerce marketplace

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly growing mobile commerce marketplace in Indonesia to the country’s rising middle class.…

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M-commerce is a way of life in Hong Kong, says MasterCard survey

M-Commerce growth

Consumers in that region are quite comfortable with using their smartphones to research and buy products. Hong Kong consumers have made m-commerce into an everyday regular activity. When they want to shop for something online, it’s entirely commonplace to use a smartphone for the task. These trends were shared through the MasterCard Online Shopping Survey. Over 2 in every 5 Hong Kong residents had made a purchase over a mobile device in the prior 3 months. The MasterCard survey was conducted across fourteen Asia Pacific markets. Among these markets were:…

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Mobile shopping confidence rose by 13 percent in March alone

mobile shopping confidence trends

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones represents a healthy mobile shopping confidence. This represents, at least partly, the…

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Mobile marketing spend now dominates the digital advertising sphere

mobile marketing spend tablet smartphone graph

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…

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Mobile commerce may be the future of small business

Starting a small business can be a daunting task, especially in a world dominated by mobile technology. A massive amount of people rely on smartphones and other devices in their everyday lives, and while the mobile space can be difficult to break into, a focus on mobile technology could be a major advantage for budding entrepreneurs. Setting up a small business requires more than embracing mobile technology, of course, and one of the major challenges many people face in building a new company is obtaining the financial support they need…

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Mobile video advertising is exploding in popularity

mobile video advertising

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of advertising that take advantage of video. A recent report showed that advertisers are looking…

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