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Mobile commerce may overtake e-commerce in India

Mobile commerce may overtake e-commerce in India

Mobile commerce is growing at a fast rate throughout India Mobile commerce may soon overtake e-commerce in India, according to a report from KPMG. India has become one of the most active and fastest growing mobile markets in the world. Growing smartphone penetration has made it possible for millions of consumers to participate in mobile commerce. These consumers have shown favor for the concept of shopping online and purchasing products with their mobile devices, claiming that … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

The programmatic mobile marketing appeal remains high

The programmatic mobile marketing appeal remains high

At the same time, however, there aren’t many who are still using it, despite their enthusiasm over it. Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms have used this media buying strategy, say the results of a new Interactive Advertising Bureau study. The research was conducted by Ovum and involved the participation of 200 marketing execs. The Internet … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile commerce is taking up a significant portion of the retail sector

Mobile commerce is taking up a significant portion of the retail sector

Report highlights the growing importance of mobile commerce within the retail industry A new report from comScore, a prominent market research firm, shows that mobile devices are beginning to replace conventional computers when it comes to shopping online. The report suggests that a growing number of consumers are beginning to abandon their personal computers when it comes to e-commerce, showing more favor for smartphones and tablets. The report suggests that 10% of Internet users in the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Social media marketing trends have created a culture of e-authors

Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the … Read entire article »

Filed under: QR Codes, Social Media Marketing, Trends

Mobile commerce could soon overtake PC based shopping

Mobile commerce could soon overtake PC based shopping

Though this may not quite be the case in North America, the massive Asian population is tipping the scales. According to the data included in an industry report, it looks as though mobile commerce is headed in the right direction to overtake the use of laptops and desktops as vehicles for shopping online. The report claims that a boost in the trend toward shopping online and the use of mobile apps is behind this shift. The report was … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends