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Mobile commerce is struggling in Brazil

Mobile commerce is struggling in Brazil

(adsbygoogle = window.adsbygoogle || []).push({}); Unstable Internet, poor profit margins, and a lack of consumer awareness has created a problematic environment for mobile shoppers Mobile commerce has been thriving in many parts of the world, but in Brazil, its growth has been stymied. One of the most significant challenges that mobile payments faces in the country is unstable bandwidth. There is also a general lack of awareness among consumers about what mobile commerce is and retailers have … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Mobile Payments, Trends

Mobile commerce is on the rise in New Zealand

Mobile commerce is on the rise in New Zealand

New report highlights the growth of mobile commerce throughout New Zealand Frost & Sullivan has released a new report concerning the New Zealand mobile commerce market. A growing number of consumers are beginning to use their mobile devices to shop online. Many of the country’s retailers are beginning to accommodate these consumers by offering them e-commerce services and allowing them to pay for goods at physical stores using nothing more than a smartphone. Over the coming … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Mobile marketing is the most difficult to do properly

Mobile marketing is the most difficult to do properly

The same research that made this determination referred to email advertising as the most effective. The results of a recent study conducted by Ascend2 and certain of its research partners (from MarketingCharts, also known as MC) have now been released, showing that among the various digital techniques, it is email advertising that is considered to be the most effective, while mobile marketing has the unfortunate title of being the most difficult. The report on the study provided … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile technology can safely be used on airplanes

Mobile technology can safely be used on airplanes

A European regulator has now determined that cell phone use does not present an aircraft safety risk. The European Aviation Safety Agency (EASA) has now determined that mobile technology such as cell phones do not pose an aircraft safety risk, which means that airlines regulated by that authority will be able to allow their passengers to be able to use their devices throughout the length of their flights. Mobile devices were previously required to be switched to … Read entire article »

Filed under: Gadgets, International, Technology News, Trends

Wearable technology is highly desirable to 16 to 24 year olds

Wearable technology is highly desirable to 16 to 24 year olds

Within that age group, a study has shown that 71 percent would like to own some form of wearables. A recent survey conducted by GlobalWebIndex has revealed that among consumers within the age group of 16 to 24 years of age, 71 percent would like to own some form of wearable technology device. This category was defined as anything from Google Glass to a smartwatch or a smartband gadget. The research indicated that among all of the survey … Read entire article »

Filed under: Gadgets, Technology News, Trends

Smartphone trends show most shoppers don’t like device use in lines

Smartphone trends show most shoppers don’t like device use in lines

Recent research has revealed that the majority of people don’t like standing in checkout lines with others using devices. Among the largest smartphone trends outside of the various devices that have been released and the directions being taken in mobile commerce, marketing, and payments, is the etiquette surrounding the actual use of these gadgets. Nearly everyone now owns some form of cell phone, but this has been a development that has come on quite quickly. Due to the … Read entire article »

Filed under: Gadgets, Technology News, Trends

New report highlights trends in the mobile commerce field

New report highlights trends in the mobile commerce field

Monetate releases its latest e-commerce report, showcasing trends that have emerged in the mobile space Monetate has released its latest Ecommerce Quarterly report, covering the second quarter of this year. The report is meant to highlight the most significant trends that have emerged in the mobile commerce sector this year and show how these trends are affecting the overall market. According to the report, there have been dramatic changes in the mobile space, including the explosion … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends

Mobile technology reaches another milestone in LTE subscriptions

Mobile technology reaches another milestone in LTE subscriptions

This year is going to be a massive record breaking year when it comes to smartphone broadband subscriptions. According to recent mobile technology data that has been released by Ovum, a global analyst firm, the number of global LTE mobile broadband subscriptions has already broken the 250 million mark as of the first quarter of this year. The report made by Ovum showed that the largest LTE market in the world is the United States. Moreover, Ovum went … Read entire article »

Filed under: International, Technology News, Trends, United States