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Mobile technology is a considerable draw for many US hotel guests

Mobile technology is a considerable draw for many US hotel guests

According to a YouGov poll, 39 percent of American travelers prefer to stay at smartphone friendly accommodations. A new YouGov survey that was commissioned by Iris Software Systems has now determined that mobile technology plays an important role in the hotel industry’s ability to appeal to American consumers. The research found that 9 out of every 10 Americans are currently interested in mobile tech at hotels. If the mobile technology can help to enhance their stay, then 9 … Read entire article »

Filed under: International, Mobile Commerce, Travel, Trends, United States

BlackBerry software successes cause company’s losses to reduce

BlackBerry software successes cause company’s losses to reduce

The struggling Canadian handset maker is using its digital revenues to make up for its hardware losses. The BlackBerry software from the Canadian smartphone manufacturer has played an important role in the company’s efforts to climb back into relevance and profitability has the revenue from its digital side has now allowed it to reduce its losses. The software side of the company has proven to be a very powerful one and will be integral to its recovery. In … Read entire article »

Filed under: Gadgets, Technology News, Trends

Global mobile commerce market is showing healthy signs of growth

Global mobile commerce market is showing healthy signs of growth

Cirteo report highlights the rise of mobile commerce throughout the world The mobile commerce market is growing quickly throughout the world. Globally, retailers are becoming more mobile-centric, taking note of growing smartphone penetration and the increasing demand for mobile services that allow consumers to shop from their devices. A new study from Criteo shows that the state of the global mobile commerce market is quite healthy, with mobile driving aggressive growth in the e-commerce space as … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile payments to go mainstream by 2020

Mobile payments to go mainstream by 2020

Report predicts the mainstream success of mobile payments Mobile payments are expected to become a mainstream phenomenon by 2020, according to a new report from Compass Plus. The number of consumers that are engaging in mobile commerce is growing daily, with more people having access to NFC-enabled mobile devices than ever before. Banks and retailers are becoming engrossed in mobile payments, launching new services and looking to support mobile consumers in a more dynamic way than … Read entire article »

Filed under: Mobile Commerce, Mobile Commerce Security, Mobile Payments, Trends