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Many smartphone users wish mobile marketing was more creative

Many smartphone users wish mobile marketing was more creative

(adsbygoogle = window.adsbygoogle || []).push({}); According to the results of a recent study, 40 percent of device users would want ads with greater creativity. An ad-technology firm called Quantcast has recently released the results of a study it commissioned, with the participation of smartphone users, in which it determined that these consumers wish mobile marketing had a more creative side. The respondents stated that they wish mobile advertising came with greater creativity and relevancy. The outcome of the study … Read entire article »

Filed under: Mobile Marketing, Trends

Study shows mobile commerce is on pace to see more growth in the future

Study shows mobile commerce is on pace to see more growth in the future

New study shows the growing prominence of mobile shopping among consumers Criteo, a performance marketing technology provider, has released a new study concerning online transactions and their performance during the fourth quarter of 2015. Last year, mobile commerce became a very powerful force in the retail space. Merchants began investing heavily in new technology that would allow them to connect with mobile shoppers. Consumers have shown a great deal of interest in using their devices to … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Study reveals top consumer mobile shopping peeves

Study reveals top consumer mobile shopping peeves

Recent research has now revealed some of the biggest complaints shoppers have about m-commerce. Bizrate Insights, a division of Connexity, recently released the results of a survey it conducted with the participation of 100,000 online shoppers in order to better understand the way they felt about the mobile shopping experience. Even though mobile commerce is gaining ground, the experience is still clearly falling short of consumer expectations. The research showed that consumers are dissatisfied by the fact that … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Tablet Commerce, Trends

Mobile apps boost online dating numbers

Mobile apps boost online dating numbers

There are now more young adults who date online than ever before because of smartphone applications. According to the results of a recent study, there has been an increase greater than 15 percent in the number of people using mobile apps for dating, within the young adult age group between 18 and 24 years old. The study was conducted by Pew Research Center researchers, who were investigating online dating trends. The researchers were seeking to better understand the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Trends

Fast-service food and beverage industries embrace mobile commerce

Fast-service food and beverage industries embrace mobile commerce

Companies are beginning to cater to the demand for mobile commerce support More companies in the fast-service food and beverage industries are becoming involved in mobile commerce, following the example set by Starbucks, which has found significant success in the mobile sector. These companies have taken note of the growing demand for mobile services coming from consumers and are beginning to support mobile payments. Starbucks has established a lead in supporting these payments, but the gap … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Mobile commerce is powering growth for PayPal

Mobile commerce is powering growth for PayPal

PayPal is finding a great deal of success through its focus on the mobile commerce space PayPal is beginning to see significant promise in the mobile commerce space. The company has long held a strong mobile presence, but a stronger focus on mobile commerce specifically may ensure future growth. PayPal has announced that it saw a 21% increase in revenue during the fourth quarter of 2015, with revenue reaching $2.6 billion. This growth was partly due … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends

Mobile commerce is set to boom in India

Mobile commerce is set to boom in India

Study predicts that mobile commerce with overtake e-commerce in terms of growth Mobile commerce is expected to overtake e-commerce in terms of growth in India in the coming years. Deloitte India has released a new study that shows that the demand for mobile commerce services is growing among consumers and businesses alike. Many people are beginning to rely on their smartphones and tablets to get their shopping done, both online and off. As such, they are … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

iPhone sales should essentially level off this year

iPhone sales should essentially level off this year

Analysts are predicting that this year will see nearly no growth at all for the Apple smartphone. If there’s anything Apple has never needed to worry about before, it’s been its iPhone sales, as the popularity of the brand has been very strong from the time that the smartphone was first invented. However, analysts are now predicting that this year’s sales growth will be just slightly more than 1 percent. When all is said and done, iPhone sales … Read entire article »

Filed under: Gadgets, International, Mobile Commerce, Technology News, Trends

Ad-supported iTunes Radio brought to an end

Ad-supported iTunes Radio brought to an end

Apple is phasing out its advertising based streaming music service in favor of a subscription based one. Apple Music will be replacing iTunes Radio, altogether, as Apple has decided to phase out the ad-supported service in favor of using its program that is completely subscription based. This is the latest step in the music streaming industry that seems to be dividing between subscriptions and ads. iTunes Radio has been in existence since 2013 but rolled out only in … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Trends

Ford may use mobile technology to make you safer behind the wheel

Ford may use mobile technology to make you safer behind the wheel

The automaker’s Wearables Lab may one day alert vehicles when drivers are becoming sleepy. Automaker, Ford, has now launched a new Automotive Wearables Experience Lab, which is located in Dearborn, Michigan and which has been designed to provide a place where mobile technology such as smartwatches can be used for improving the safety and ease of driving. Ford is far from the only car company that has stepped into testing wearable technology. Other auto manufacturers that are experimenting … Read entire article »

Filed under: Gadgets, Technology News, Travel, Trends

Mobile games to see explosive growth in China

Mobile games to see explosive growth in China

Report predicts the massive growth that the mobile gaming market is expected to see China’s mobile games industry is expected to see extraordinary growth in the coming years. A new report from the China Game Industry Annual Conference shows that the revenue generated by mobile gaming has reached $7.94 billion. This represents an 87.2% year on year increase. Many Chinese consumers have begun showing a great deal of interest in mobile gaming because it represents a … Read entire article »

Filed under: Entertainment Industry, International, Technology News, Trends