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SMS mobile marketing is declining in the Middle East

SMS mobile marketing is declining in the Middle East

(adsbygoogle = window.adsbygoogle || []).push({}); Overall texting is trending downward in that region as consumers look for cheaper solutions to communicate. Though communicating over smartphones has never been as popular or as common as they are today, consumers in the Middle East are steering away from traditional texting and the costs associated with it, causing SMS mobile marketing to have its effectiveness placed at risk in that region. Consumers are looking for messenger services that are cheaper or … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile marketing achievements made by Office Depot

Mobile marketing achievements made by Office Depot

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile payments fees could break the $37 billion mark in 2 years

Mobile payments fees could break the $37 billion mark in 2 years

Revenues through smartphone and tablet based banking, money transfers and remote payments are skyrocketing. According to a recent study by Informa Telecoms & Media, service revenues or fees for various mobile payments services could break the $37 billion mark by the year 2016. Newly released m-commerce data has shown that these transactions could skyrocket over the next two years. The report from Informa suggested that the mobile payments markets that stand to enjoy the greatest opportunities in earning … Read entire article »

Filed under: International, Mobile Payments, Trends, United States

Mobile security and privacy addressed by Obama

Mobile security and privacy addressed by Obama

The president spoke about the recent change recommendations for the NSA and its spy programs. The president recently gave a speech that addressed issues regarding mobile security and privacy and the use of technology, which he called a “tool for individual empowerment, not government control.” The speech made recommendations for changes to the practices by the NSA for greater respect to privacy. He expressed that “Those who are troubled by our existing programs are not interested in a … Read entire article »

Filed under: Gadgets, Mobile Commerce Security, Trends, United States

Mhealth takes center stage with Google contact lenses

Mhealth takes center stage with Google contact lenses

These mobile devices may allow diabetics to measure their glucose levels through their tears. Google has just made mhealth headlines with its unveiling of a prototype for a lens that can be implanted into the eye and that could measure the glucose levels in the body of a person who has diabetes. These mobile devices are made out of a soft contact material and will reduce the need for pricked fingers. Wearable gadgets have burst their way into … Read entire article »

Filed under: Gadgets, Health Care Industry, Technology News, Trends

Mhealth is already taking off worldwide in 2014

Mhealth is already taking off worldwide in 2014

The expansion of mobile healthcare technology is occurring very quickly this year. Recent reports have been showing that the expectations for this year’s mhealth technologies and resources is expected to be extremely broad and rapid, and this has already been shown to be accurate as tech shows and events include a broader number of health related gadgets and programs among their offerings and presentations. This sector of mobile development has already been seeing some broad growth, but … Read entire article »

Filed under: Gadgets, Health Care Industry, Mobile Apps, Mobile Commerce, Trends

Mobile payments get a boost from PayPal

Mobile payments get a boost from PayPal

In their overall expansion of digital transactions, they have also streamlined their e-checkout process. Last year, PayPal made mobile payments news headlines with its announcement of Beacon as it promised to help to enhance the overall location based experience for brick and mortar stores and their shoppers, and now it is making them again by expanding their efforts for online transactions as a whole. Even as the company pushes its way into offline retail, it is keeping … Read entire article »

Filed under: Commercial, Mobile Payments, Technology News, Trends

Mobile marketing guide released by TapSense

Mobile marketing guide released by TapSense

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile app market shows popularity in surprising areas

Mobile app market shows popularity in surprising areas

Although mobile app development may be for specific regions they can still rank highly where they are not served. The mobile app market can be a confusing place, and this trend has taken a new step up as applications have started showing up as having high ranks even in areas that they do not serve. This situation has been observed in on-demand ridesharing, black car, and taxi services. These applications, from companies such as Uber and Lyft, have … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Trends