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Holiday mobile shopping habits will stand out this year

Holiday mobile shopping habits will stand out this year

(adsbygoogle = window.adsbygoogle || []).push({}); As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Mobile shopping trends have become standard global commerce

Mobile shopping trends have become standard global commerce

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends

Top mobile commerce brand title goes to Burberry

Top mobile commerce brand title goes to Burberry

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

The Pokémon Go app is losing its appeal

The Pokémon Go app is losing its appeal

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Trends

Internet of things commerce may be the next thing, finally

Internet of things commerce may be the next thing, finally

The IoT is coming to the m-commerce experience and could offer a great deal to consumers. Internet of Things commerce is a concept that has been dancing around ahead of us for some time now. Science fiction movies have predicted it. Tech specialists have insisted that we’re on the edge of it. Now, it may finally be on its way. Even if it isn’t here quite yet, it does offer a considerable opportunity for consumers to enjoy. A … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends

Augmented reality apps take off among beauty brands

Augmented reality apps take off among beauty brands

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Apps, Trends

Tablet commerce trends in the U.K. show popularity with those aged 55 plus

Tablet commerce trends in the U.K. show popularity with those aged 55 plus

A new report showed a considerable inclination toward shopping over tablets among those aged 55 and up. Tablet commerce trends are showing positive tendencies when it comes to usage in the United Kingdom among those aged 55 and older. Shoppers within that age group are finding the larger screen mobile devices provides a positive experience. This, according to a new report published by Bronto Software based on a survey they conducted. Despite the fact that tablets are facing … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Tablet Commerce, Trends

Mobile commerce customer satisfaction is dropping

Mobile commerce customer satisfaction is dropping

Even though smartphone based shopping is gaining more quickly in popularity than desktop, people aren’t happy with it. Mobile commerce customer satisfaction is on its way downward, according to new research. In fact, this has been the trend over the last two years, even though people are using it more often. Recent predictions indicate that half of all online purchases will be over mobile channels by 2018. Vanson Bourne recently conducted research on behalf of LogMeIn. What they … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile payments trends are seeing growth held back by biometrics

Mobile payments trends are seeing growth held back by biometrics

The technology to scan various body parts such as eyes and fingerprints may be too challenging to keep up. While it had looked as though mobile payments trends might have the potential to take off with rapid growth as more consumers look to their smartphones to replace their use of credit and debit cards, adoption has essentially flat-lined. This, despite the fact that industry giants such as Samsung and Apple have leapt into the market. Even with the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends

London mobile commerce has gone underground

London mobile commerce has gone underground

Shoppers are enjoying spending their time on the Tube hunting for and purchasing products. Underground train commuters are now spending a rising amount of time shopping over London mobile commerce channels as they use this opportunity to research products, compare prices and buy what they need. A recent study by Pay by Bank, a mobile payments provider, showed m-commerce is hotter than ever. Pay by Bank has determined that 39 percent of Tube riders are also checking out … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Trends