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M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile payments to go mainstream by 2020

Mobile payments to go mainstream by 2020

Report predicts the mainstream success of mobile payments Mobile payments are expected to become a mainstream phenomenon by 2020, according to a new report from Compass Plus. The number of consumers that are engaging in mobile commerce is growing daily, with more people having access to NFC-enabled mobile devices than ever before. Banks and retailers are becoming engrossed in mobile payments, launching new services and looking to support mobile consumers in a more dynamic way than … Read entire article »

Filed under: Mobile Commerce, Mobile Commerce Security, Mobile Payments, Trends

Chinese firms are finding success in mobile commerce

Chinese firms are finding success in mobile commerce

Chinese companies are establishing dominance in the mobile space A new report from Morgan Stanley shows that Chinese Internet companies are showing better performance in many aspects than their counterparts in the United States. In particular, Chinese e-commerce companies are finding significant success due to their greater focus on the mobile space. Mobile commerce is beginning to become more influential throughout the world, and Chinese companies are proving that they can perform better in this sector … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Apple Music streaming service launched

Apple Music streaming service launched

The new service combines a number of options, including streaming, downloads, and internet radio. The iPhone maker has now launched a new service called Apple Music that has been designed to place them in direct competition with Spotify. The launch took place in San Francisco at its annual developers conference. This new music streaming service is the result of partnerships with rap super-celebrities Pharrell and Drake. The new Apple Music service represents the company’s first steps into streaming … Read entire article »

Filed under: Entertainment Industry, Mobile Apps, Mobile Commerce, Technology News, Trends

Mobile payments provide a new transaction method for Zimbabwe sex workers

Mobile payments provide a new transaction method for Zimbabwe sex workers

Workers within that industry have found a number of advantages to being paid over smartphones. In Zimbabwe, the unemployment rate in formal industries has been estimated to be as high as 90 percent, and an informal economy – including those in the sex trade – have now been making use of the EcoCash mobile payments system to be able to accept transactions more safely and securely than other methods. There are a number of reasons that sex … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends