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Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

(adsbygoogle = window.adsbygoogle || []).push({}); The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

Top Dos and Don’ts for a First-Time Small Business Loan

Top Dos and Don’ts for a First-Time Small Business Loan

Depending on your credit and know-how, you can ensure a smooth launch to your first company. When you know you have a great small business idea, all you want to do is dive ahead and get started. Enthusiasm is great. It’s what will motivate you to keep going through long hours and without any days off for a while. Still, there are certain areas that you won’t want to rush and that includes your small business … Read entire article »

Filed under: Commercial, Featured News, Trends

Top Ways to Make Your Business Environmentally Friendly

Top Ways to Make Your Business Environmentally Friendly

If you are a business owner that’s environmentally conscious… you have the ability to really make a difference by changing the way your business functions. You may think that you need to dip into your expenses to go green but that’s not even remotely true. In most cases, you can go green without spending a single cent. Here are some of the top ways to make your business a part of the solution and not the … Read entire article »

Filed under: Featured News, Technology News, Trends

Mobile games popularity algorithm may predict user interest levels

Mobile games popularity algorithm may predict user interest levels

Researchers are using a combination of algorithms to develop a popularity prediction model. Scientists in Japan have come up with a new mathematical model using several algorithms to predict mobile games popularity. More specifically, the model helps to show the point in a gaming app in which users start losing interest. This model could provide useful insight to mobile game developers that want to keep users engaged. The idea is that the mobile games popularity will be able … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News, Trends

10 Most Important Things to Know About Green Web Hosting

10 Most Important Things to Know About Green Web Hosting

The processing of data takes enormous amounts of energy, and web hosts are required to use energy-consuming servers and network equipment day and night, year-round. This is an unavoidable aspect of living in a technologically advanced society. Some hosts however, are attempting to mitigate the loss of energy, carbon emissions, and impact that all of this technology has on our planet. These hosts are known as eco-friendly hosts, or green web hosts. There are 10 important … Read entire article »

Filed under: Featured News, Technology News, Trends

Quick response codes bring historic zoo into the 21st century

Quick response codes bring historic zoo into the 21st century

The Alameda Park Zoo will soon boast QR codes created by the Holloman 49ers, a middle school team. The Holloman Middle School’s 49ers will use quick response codes to bring an additional educational feature to visitors at the Alameda Park Zoo. The local LEGO league teams were faced with a challenge to come up with a way to help animals. The Holloman 49ers’ solution was to add quick response codes to the signage at the zoo, which is … Read entire article »

Filed under: Featured News, QR Codes, Trends

In store mobile commerce becoming increasingly desirable to consumers

In store mobile commerce becoming increasingly desirable to consumers

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends, United States

US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping now used by almost 2 out of 3 consumers

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile ad trends include 170 percent increase in geolocation data demand

Mobile ad trends include 170 percent increase in geolocation data demand

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users … Read entire article »

Filed under: Featured News, Marketing, Trends

Retail mobile commerce came close to flunking its report card

Retail mobile commerce came close to flunking its report card

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Memorial QR codes help us remember fallen soldiers and vets

Memorial QR codes help us remember fallen soldiers and vets

Monuments in civic memorials in Springfield, Ohio may soon feature quick response codes. Memorial QR codes are becoming increasingly commonplace on gravestones and markers in cemeteries. However, in Springfield, Ohio, they may also find their way to civic memorial monuments. The goal is to use the quick response codes to ensure that detailed memories will be preserved over time. Randy Ark, a resident of New Carlisle, is working with Dodds Monuments of Springfield to add memorial QR codes … Read entire article »

Filed under: Featured News, QR Codes, Trends, United States