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Mobile app from Facebook offers Zambia “free basic” internet

Mobile app from Facebook offers Zambia “free basic” internet

(adsbygoogle = window.adsbygoogle || []).push({}); This is only the beginning of what is meant to be a wider rollout that will include more countries in the future. Facebook has now announced that its latest mobile app, which is available in only one country through one wireless operator – is now taking on a unique strategy to grow the social network in the developing world, by providing free internet access. The company has now launched an Internet.org app which … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Technology News, Trends

Wearable technology is becoming increasingly commonplace at events

Wearable technology is becoming increasingly commonplace at events

Festivals of all kinds are starting to see the potential that is available through the use of wearable devices. Organizers of music events and festivals are, on an increasing basis, starting to see the benefits of wearable technology and the many types of uses that can be applied to this type of high attendance, short term experience. Festivals have been using wearables for everything from guest tracking to mobile payments. Lollapalooza made headlines when it announced the use … Read entire article »

Filed under: Entertainment Industry, Gadgets, International, Mobile Commerce, Technology News, Trends, United States

Mobile commerce revenue to spike in the next four years

Mobile commerce revenue to spike in the next four years

Mobile Internet revenue is on the rise and will reach new heights by 2017 A new report released by Digi-Capital predicts that mobile Internet revenue could reach new heights in the coming years. More people throughout the world are gaining access to the mobile Internet, and they are using this access for a wide variety of activities. Mobile gaming, shopping, and similar activities are becoming more commonplace among consumers, and this also means that people are … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Mobile marketing with coupons boosts spontaneous shopping

Mobile marketing with coupons boosts spontaneous shopping

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer an incredible mobile marketing … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Tencent and Alibaba May Hold the Future of Mobile Commerce Between Them

Tencent and Alibaba May Hold the Future of Mobile Commerce Between Them

The world of commerce is changing and mobile technology is playing a major role in that change.  Consumers throughout the world are becoming more reliant on their smartphones and tablets and are using these devices to interact with one another as well as businesses. Nowhere in the world is this more apparent than in China, where consumers have become enthralled with the idea of mobile commerce. In China, two of the country’s largest companies are … Read entire article »

Filed under: International, Mobile Commerce, Trends

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States