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Mobile technology has massive penetration compared to fixed communication

Mobile technology has massive penetration compared to fixed communication

(adsbygoogle = window.adsbygoogle || []).push({}); The rates of penetration in Africa have a “colossal disparity” between them, says Frost & Sullivan. Frost & Sullivan, the analyst firm, has recently stated that the mobile technology market in Africa is seeing an exceptionally large penetration rate when compared to that of fixed communications. The difference between the penetration of these two techs in the continent was described as a “colossal disparity”. On the side of mobile technology, the penetration is considerable … Read entire article »

Filed under: Gadgets, International, Technology News, Trends

Mobile payments app to be tested out by Tesco

Mobile payments app to be tested out by Tesco

The company will be running a trial of the PowaTag mobile app at its Soho store on Dean Street. Tesco has revealed that it running a trial of the mobile payments app called PowaTag for the first time in order to enhance its strategy to be able to improve the speed of its lunchtime rush experience. This grocery store giant is working with the mobile app in order to trial the payments experience and speed. The trial will … Read entire article »

Filed under: International, Mobile Payments, QR Codes, Trends

2016 may be the year of mobile payments

2016 may be the year of mobile payments

eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past few years, businesses have been somewhat slow to embrace the concept of mobile commerce, but … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Mobile shopping cart abandonment is caused by customer care failure

Mobile shopping cart abandonment is caused by customer care failure

Consumers are finding that their expectations are not being met and are leaving their carts without buying. Contact Solutions has now released the results of some of its most recent research, which have shown that consumers have high expectations when it comes to their mobile shopping experiences, and when online stores fail to meet those expectations, those shoppers will typically abandon their carts without actually making a purchase. The study showed that consumers use smartphones more to … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends

Mobile commerce and marketing organization expanding into North America

Mobile commerce and marketing organization expanding into North America

Proxama has announced plans to expand into the North American market Proxama, a leading mobile marketing firm, has announced that it will be expanding its global reach by launching new operations in North America. Demand for effective mobile marketing services has been on the rise among businesses throughout North America. These businesses are looking to engage with mobile consumers more effectively, and Proxama aims to satisfy this demand with the services that it provides. Company’s mobile platforms … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Near Field Communications, Trends, United States

Mobile payments must not try to replicate the “card-based experience”

Mobile payments must not try to replicate the “card-based experience”

According to Rob Harper, head of retail at PayPal, retailers need to try to avoid that inclination. The head of retail at PayPal has released a statement that said that if retailers want to succeed with mobile payments, then they need to improve the overall experience and stop trying to replicate the “card-based experience”. This statement was made when Harper spoke at a London Olympia an e-commerce expo. Harper made reference to recent research, which determined that in … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Technology News, Trends

Retail mobile commerce revenue is on the rise

Retail mobile commerce revenue is on the rise

New report from Unbound Commerce shows that mobile websites are having an impact on mobile revenue Unbound Commerce, a provider of mobile site and payment services, has released a report concerning the revenue growth that its clients have seen during the third quarter of this year. The report shows that the company’s clients have seen a significant increase in mobile commerce revenue. Mobile websites may have contributed to this growth, as these sites have helped retailers … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends

BlackBerry has been called a “Leader” in enterprise mobile management

BlackBerry has been called a “Leader” in enterprise mobile management

Forrester Research has recently given this title to the company from among 14 other top vendors. The respected firm, Forrester Research, Inc., has recently given BlackBerry a considerable amount of applause by calling it a “Leader” in Enterprise Mobility Management after having evaluated that and 14 other leading vendors within that industry. It was the Canadian device maker that came out on top with the highest score within the Strategy and Global Presence categories. In Market Presence, BlackBerry … Read entire article »

Filed under: International, Mobile Commerce Security, Technology News, Trends