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Spending on mobile advertising is up by 63 percent

Spending on mobile advertising is up by 63 percent

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over … Read entire article »

Filed under: International, Mobile Marketing, Trends

M-commerce benefits from massive smartphone penetration in the Philippines

M-commerce benefits from massive smartphone penetration in the Philippines

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends

Mobile commerce is growing dramatically throughout the world

Mobile commerce is growing dramatically throughout the world

New report highlights the growth of mobile commerce in the UK and elsewhere Criteo, an advertising specialist based in Europe, has released a new report that highlights the ascension of mobile commerce in the United Kingdom and elsewhere. For the past few years, consumers have begun to favor shopping for products with their mobile devices rather than visit physical stores. While traditional stores remain important to the vast majority of consumers, a growing number of people … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

Mobile health apps are experiencing a sizeable increase in usage

Mobile health apps are experiencing a sizeable increase in usage

As the number of health and wellness applications rise, so is usage by doctors and patients. With every passing week, the number of mobile health apps that are available takes another spike, and as this happens, doctors are taking the opportunity to open their minds and arms to the trend and see how they can use these applications to enhance the care that they provide. A recent survey showed that over one in three physicians have recommended … Read entire article »

Filed under: Gadgets, Health Care Industry, Mobile Apps, Trends

Study highlights the growth of e-commerce

Study highlights the growth of e-commerce

New study shows that e-commerce is on the rise in North America and Europe The Center for Retail Research has released its latest study, which was commissioned by RetailMeNot. The study shows that e-commerce continues to make strides in both North America and Europe, though consumers are beginning to gravitate toward mobile commerce. More consumers are opting to shop online with their mobile devices because of the convenience that it represents. This is one of the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States