Top 3 Important Things Overlooked by New Business Owners

small business success revolving credit line

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new business owner to miss certain vital points that would otherwise keep things going in…

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Mobile commerce shopping will make up half of e-purchases in 3 years

mobile commerce shopping

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then. The UPS report indicated that most of the mobile sales will come from consumers using smartphones. It also stated that…

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Printed QR codes help keep construction equipment renters in Sweden safe

printed qr codes business

Byggmaskiner-Gruppen Sverige has launched a quick response code label printing machine to boost operator safety. Swedish construction machine rental company, Byggmaskiner-Gruppen Sverige, is now using printed QR codes to reduce the risk of construction site accidents. The company worked with MCS – a British software developer – and the Swedish Rental Association (SRA) to create this system. The company now uses quick response codes to provide machine operators with helpful safety information. The company claims that its MCS-rm rental solution makes it the first Swedish firm to completely comply with…

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Mobile Google search traffic makes up 57 percent of total queries

Mobile Google search traffic

Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile and desktop aren’t the same. In fact, it determined that 79 percent of searches were different between desktop and mobile Google search traffic. According to the BrightEdge report…

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Mobile and tablet commerce see meaningful growth rates in Germany

tablet commerce

New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…

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M-commerce apps have second highest download growth rate

tablet m-commerce apps

Gaming applications have held onto the top spot, but shoppers are clearly showing their love of mobile. A recent StartApp report has shown that m-commerce apps are second only to gaming applications when it comes to download growth rate. Moreover, the report predicts that there remains a great deal of room for additional growth. This growth rate has particular potential in the areas of popular music, photo and entertainment apps. According to the StartApp data, gaming applications have been downloaded by 78 percent of global device users. Not far behind,…

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Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Mobile commerce users now comprise over half of all Canadians

canada mobile commerce users

A recent survey showed that more than one in two consumers in Canada makes online purchases with a smartphone. The results of a new study regarding Canadian mobile commerce users was recently released and showed some striking findings. It revealed that among all the consumers in that country, over half are using their smartphones to shop. The research also went on to point out that Canadians enjoy shopping online on the whole. The majority of shoppers in Canada are looking to online opportunities to buy what they want, said the…

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Mobile payments growth gap barely there between millennials and older generations

visa mobile payments growth

Visa has been taking aim at Singapore for the creation of a cashless society, with surprising findings. Visa’s effort to turn Singapore into a cashless society has centered heavily around promoting mobile payments growth. The credit card giant recently released its Consumer Payment Attitudes Survey 2016, revealing some unexpected data. It came as little shock that Singaporeans are embracing mobile payment transactions for many purchases. Singapore mobile payments growth has been greatly driven by the willingness of the people to use their smartphones for on demand services as well as…

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Mobile ad response depends on the weather at the time

weather mobile ad response

New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on the way consumers view and react to an ad. The study showed that…

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Worldwide mobile marketing spend to break the $100 mark this year

teens social media mobile ad reach marketing

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty four percent of digital ad sales are now generated by smartphone impressions…

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