Mobile marketing brought $139 million into the American economy last year
The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Mobile commerce gave U.S. retail a shot in the arm in April
Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the … Read entire article »
Filed under: Commercial, Mobile Commerce, Trends, United States
Augmented reality is a growing part of the retail and travel experience
There have been a growing number of success stories that are encouraging companies to try more. photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall … Read entire article »
Filed under: Augmented Reality, International, Mobile Commerce, Trends
Mobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends, United States
Mobile payments expanding in Canada
RBC and Bell intend to work together to launch a new secure solution across the country. The largest bank in Canada, RBC (Royal Bank of Canada) and Bell, the largest communications company in the country, have announced their partnership to start to provide efficient and secure mobile payments for using credit and debit to make purchases in participating stores throughout the nation. This announcement was for the upcoming availability of a service that they are calling secure, … Read entire article »
Filed under: International, Mobile Commerce, Mobile Payments, Trends
Mobile commerce apps used by 56 percent of American smartphone owners
Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors … Read entire article »
Filed under: Mobile Commerce, Trends, United States
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