Mobile commerce is thriving in India
Mobile may be the future of e-commerce in India, according to eBay India. The company has released its eBay India Census 2014 report, which highlights the trends that have emerged in the online market. The report shows that online commerce has grown significantly in many parts of India, with merchants selling across 28 states and 7 Union Territories and exporting to more than 206 countries around the world. A growing number of transactions being made online are coming from mobile devices as well.
eBay India report shows that Delhi is a prominent e-commerce hub
The report rates Delhi as the e-commerce hub of India and home to the largest mobile population. Smartphones and tablets have become quite common throughout Delhi and many consumers are using these devices to shop online for products that they are interested in. Retailers in Delhi have become more mobile-centric, offering support for mobile payments and launching their own mobile shopping applications.
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Report highlights women as the most active mobile shoppers in India, with lifestyle products now more popular than entertainment products
eBay’s report shows that women are powering the growth of mobile commerce in many parts of the country. Women have been prominent buyers in the lifestyle products category, which has grown by 45% in terms of sales volume, second only to the electronics category. Mobile devices are still the most shopped for and purchased items online, with entertainment products falling behind electronic and lifestyle products.
eBay India sees 43% of its online traffic come from mobile devices, mobile accounts for 60% of company’s sales
The increase usage of mobile devices through India has created an environmental in which mobile commerce can thrive. Expanded Internet access has also helped the mobile space grow significantly. According to eBay India, 43% of its traffic now comes from mobile devices, with 60% of its sales being made through smartphones and tablets. The company expects that mobile commerce will play an overarching role in the online retail space in the future, especially as consumers become more comfortable with shopping online with a mobile device.