Study details the growth of Europe’s mobile commerce market
A new study from Forrester Research, an independent technology and market research company, shows that the European mobile commerce market is growing. Mobile commerce has been gaining more attention in Europe as the availability of NFC-enabled mobile devices increases. Much of this attention is beginning generated by the 2012 Olympic Games, which are to be held in the United Kingdom this month. Other mobile commerce initiatives have also successfully captured the interest of consumers who have been looking for new ways to make use of mobile technology.
Market predicted to grow to $2 billion this year
The study is based on several surveys accounting for the perspectives of 14,000 consumers in France, Germany, Italy, the Netherlands, Sweden, Spain, and the United Kingdom. According to the study, the mobile commerce market is on the verge of rapid growth. Already, the market’s value has spiked by over $2 billion this year than what it had been in 2011. This growth is expected to continue well into the future, reaching $24 billion by the end of 2019.
UK expected to be the most active market in Europe
Forrester predicts that the United Kingdom will be the most active mobile commerce market. The study suggests that the country will boast of more than $7 billion in mobile sales by 2017. Much of this growth will be made possible through the introduction of new mobile commerce systems and safer ways to make mobile purchases. The study also anticipates that the number of active mobile shoppers will jump to 79 million by 2017, up from 7.6 million in 2011.
Mobile commerce to continue growing with the support of other industries
Mobile commerce is showing no signs of slowing down in terms of adoption and growth. The industry has already managed to garner the favor of most of the world’s financial, telecommunications, and technology institutions. With the support of these companies, mobile commerce is expected to begin playing a major role in European economics.
Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications, Trends · Tags: europe mobile commerce market, forrester, Forrester Research, mobile commerce, mobile commerce market growth, mobile commerce news, mobile commerce study, mobile payments