The massive online marketplace created a social mcommerce experience at Covent Garden.
Over the weekend, eBay played an important role in the mobile commerce and social experience available at a Covent Garden event in London, which was designed to help to reveal what the top Christmas gift items would be this year in the United Kingdom.
The online auctions site drove the event with its experience as a leading retailer for more than 15 years.
The site analyzed its own data, which has been collected from actual consumers who have been performing safe shopping activities online, in addition to the data from social networking giants such as Twitter and Facebook. This information was all used in order to shape the overall social shopping experience that was central to the event.
The retailer also commissioned a mobile commerce report that made some interesting discoveries.
Among them was the suggestion that 47 percent of eBay users will consult with friends and family before making the final decision about an online purchase. At the same time, it was discovered that mobile commerce would play a role in the shopping of 23 percent of consumers in the United Kingdom. These individuals will be using their smartphone and tablet devices to actually make holiday shopping purchases so that they won’t need to visit stores and face the lineups in person.
As smartphones and tablets are vastly interlinked with the use of social networking – which makes it much simpler for people to discover what other people like – eBay has declared that it is certain that a mobile commerce marketing campaign will be one of the best ways to move ahead.
The entire mobile commerce and social shopping experience was available in the U.K. from Friday until Sunday. It was on that last day that it is expected that the most shopping of the entire holiday season would occur in the country.
Shoppers were able to view the items that were receiving the greatest amount of attention over Facebook, Twitter, and other social networks, and were able to use virtual shopping assistance to help to work their way through the massive mobile commerce product catalog at eBay.