Mobile’s tremendous role on Cyber Monday

cyber monday mobile commerce

Mobile Monday
Data from PayPal, eBay, GSI Commerce, and IBM has all shown that Cyber Monday this year saw a spike in mobile activity as the early holiday shopping season truly took off.

Cyber Monday falls on the Monday after the Thanksgiving Weekend and has been the opportunity for online retailers to offer Black Friday-like sales to online shoppers. However, this year, with a growing number of consumers accessing the internet from their tablets and smartphones, a notable amount of the shopping on that day is occurring by way of mobile channels.

eBay Mobile has announced that the amount spent by American shoppers at their mobile site this year was two and a half times the amount spent last year on the same day. Similarly IBM’s data shows that mobile visits represented 10.8 percent of all visits to ecommerce sites. This was an increase of 3.9 percent over last year. Moreover, that traffic lead to shopping, as mobile sales increased from last year’s 2.3 percent to 6.6 percent in 2011.

The numbers from PayPal Mobile showed that there was an increase of 552 percent this year when compared to last year’s global mobile payment volume. The global mobile payment volume also experienced a 154 percent increase over the average Monday throughout the rest of the year, and was 14 percent higher than this year’s Black Friday.

GSI Commerce, an e-commerce firm, stated that there was an increase of 374 percent in the American mobile sales among its clients between last year’s Cyber Monday and that of 2011.

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