Many small businesses are seeing the growth that mobile commerce has experienced over 2011, particularly during the holiday shopping season, and are wondering whether or not it is appropriate for them to market through these channels.
According to Mobify’s CEO, Igor Faletski, there is no single answer, but there are ways to make the right decision. To start, Faletski says that a business must find out how much of its regular website traffic is coming from a smartphone or tablet device. This isn’t difficult information to obtain, as most quality analytics reporting services – including the free Google Analytics service – will provide this data.
He explained that the majority of sites “see between 5% and 20% of their traffic from mobile devices. That might not seem like a lot, but that number is always under reported.”
Most content and management systems and platforms are now including a mobile feature, and there are a number of options available in terms of fast and easy mobile site builders, for example, Mobify Studio. However, Faletski’s recommendation is that merchants should think long term when they create their mobile web presence.
Therefore, he believes that the way that mobile should be used varies from one business to another. Faletski advises businesses to identify the central experience that customers should have on their website, and then optimize it for smartphones and tablets.
Mobify is a company based in Vancouver, Canada, and was first created in 2007. Its clients range from those with smaller revenues to very large companies.
