Mindshare Technologies has announced the launch of a new QR code feature that is very user friendly, and that this will be the latest addition to its enterprise feedback management platform, which has been called one of the best in the industry.
This new support for QR codes makes it possible for Mindshare’s clients to provide a simple method for their customers to give immediate feedback about their experience with the business and the products. The QR codes connect the customer with a mobile optimized survey that can be accessed with mobile devices such as smartphones and tablets.
There are a number of different touch-points from which the QR codes can be accessed, such as wall posters, doors, brochures, product packaging, other marketing materials, and even sales receipts.
The QR code feature from Mindshare provides customers with the ability to use the survey forms extremely conveniently through the mobile device of their choice, so that providing feedback will become a much more natural behavior.
According to the Mindshare CEO, John Sperry, a large part of the unique success of the company stems from their method of addressing timely customer feedback by making it immediately accessible to those individuals who are able to act upon it.
He explained that when a customer provides feedback – regardless of whether a purchase has been made – through the use of a QR code, then this will ensure that opinions are obtained when their experience is still fresh in their memories. This provides real-time opinions and enables businesses “to keep their finger on the pulse of the needs and wants of their customers at all times.”