Mimvi Inc., a developer of mobile applications for smart phones, has entered the arena of augmented reality with a new product that it hopes will change the face of Internet discovery. The company is known for its innovative discovery technology, which is a form of search engine, that combs through data and suggests content that users may find interesting. The company has been exploring the world of augmented reality for several months now and has produced new discovery technology that will make use of AR.
Called Project Jupiter by developers, the mobile application is built to help smart phone users find other mobile applications that they might find useful. Jupiter uses GPS technology and augmented reality to capture where a user is and what they see to produce results based on these two factors. While the efforts behind Jupiter are ambitious, the app is only part of a much bigger endeavor.
Mimvi is working on new technologies that it says will lead to the next stage of evolution of the mobile Internet. The company has yet to release detailed information regarding this plan, but augmented reality is likely to play a big role. The company will continue developing Project Jupiter for the time being, hoping to garner valuable data from the program once it is launched. If the augmented reality app proves as successful as the company hopes it will, their plans with the technology may be set in stone.
