WebUndies.com has recorded considerable returns from its inexpensive approach to selling over mobile.
Online underwear retailer, WebUndies.com has just reported that its inexpensive mcommerce selling approach has been paying off in a highly successful way as reflected by the sales on its website.
The family owned business also sells robes and loungewear and is reporting considerable mobile sales.
The mcommerce performance that the website experienced in 2012 was recorded to be $168,000. This represents a notable 5.4 percent of the total sales that it made online, which was $3.1 million. That figure includes the sales that were made at Rakuten Shopping (formerly known as Buy.com) as well as Amazon.com, and not exclusively from their own website.
Last year, the mcommerce sales increased by more than 150 percent at for that company.
The retailer experienced an increase of 169.2 percent in 2012 when compared to the figures from 2011. Two years ago, the sales over mcommerce had been $62,400, which represented 3.0 percent of the company’s total of $2.1 million in online sales. This, according to the company’s own data.
WebUndies also saw a considerable increase in the traffic to the website that came from mobile devices such as smartphones and tablets. In fact, it nearly doubled from 2011 to 2012. In 2011, it accounted for 10.88 percent of the traffic to the website, but it increased to 20.81 percent last year. The company also noted that 40 percent of its mobile traffic comes from iPad devices, and another 33 percent comes from iPhones. Clearly, Apple devices were having a notable impact on the mcommerce of the organization.
The retailer pointed out that no other type of device even approached those figures at their mcommerce site. It stated that the conversion rate from mobile traffic was 1.26 percent, when compared to the 2.17 percent conversion rate from regular web traffic. The mobile site for the retailer was built by ShopSite, an e-commerce platform vendor. It also provides a catalog that is optimized specifically for tablet users and which was both created and is hosted by Catalogs.com, a catalog aggregator site and app.