The credit card giant is playing an important role in the growth of the smartphone shopping environment.
As a part of the effort to boost mcommerce, MasterCard Inc. has now released the Software Development Kits (SDKs) for the Mobile MasterCard PayPass User Interface.
The SDK offers a full next generation digital range of submission and authorization solutions.
Through the SDK, there is assistance for the new applications that are being offered by the operators of the mobile networks, as well as the issuers and the third party software developers for the latest devices. Therefore, the consumer will be able to access the PayPass Tap-and-Go contactless payments from MasterCard directly, for a fast and easy transaction through the latest smartphones that function on the OS 7.
The digital operating system for the SDK will make it easier to connect with relevant mcommerce parties.
This means that the Mobile MasterCard PayPass User Interface SDK will help that company to better connect with third party processors, merchants, point of sale manufacturers, and gateways all around the world. This will also provide MasterCard with the ability to boost its competence in operations by notably shrinking development times while broadening the efficiency of its certifications for partners in direct connectivity.
This new mcommerce technology is also a perfect fit with the upcoming NFC mobile payments solutions that are expected to be on their way in the very near future. Smartphones with this technology are expected to become commonly used as wallets, and MasterCard is at the forefront of this potential. At the moment, there are at least 70 different smartphone models available around the world that have the capability for the Mobile PayPass.
As such an important mobile payments player, MasterCard is taking the entire mcommerce environment a meaningful step forward, particularly among NFC-equipped devices. Juniper Research data shows that those smartphones and tablets are expected to spike from their current level to a tremendous $75 billion by the end of next year. It is predicted that this will be only the first step among many for MasterCard, and that it will pave the way for other companies within this marketplace, particularly among emerging nations.